Director, Global Marketing - Website

Location: Hybrid role based in Acton, Massachusetts, with San Diego, California also listed as an available location; 30–40% travel may be required, including international travel

Annual base salary for U.S.-based positions: $177,300–$265,950, with potential incentive compensation.

Company

hirify.global is a medical device company developing the Omnipod insulin management platform and other subcutaneous drug-delivery solutions for people with diabetes and other conditions.

What you will do

• Lead the global digital presence for Omnipod.com, including content architecture, brand expression, governance, standards, and roadmap alignment.
• Develop website, digital funnel, and customer-experience strategies with Digital Product and UX teams, including conversion rate optimization testing.
• Optimize digital funnels to support lead generation, education, loyalty, retention, and measurable customer outcomes.
• Establish performance dashboards and global best practices using insights, analytics, research, experimentation, and live-site testing.
• Partner with Marketing, Sales, Product, UX, Brand, Analytics, and regional teams to align priorities and deliver digital initiatives.
• Lead and mentor digital professionals while monitoring market, competitive, and AI trends and balancing innovation with reliable, compliant experiences.

Requirements

• Bachelor’s degree required.
• 12+ years of industry experience, including digital experience; multinational experience is a plus.
• Experience leading enterprise website transformation and high-impact digital initiatives.
• Proven digital expertise with measurable business impact and deep fluency in analytics, measurement, and performance optimization.
• Command of web technologies, CMS/CRM platforms, and scalable website practices.
• Understanding of email, social, content, personalization, engagement, and the broader digital marketing ecosystem.
• Experience translating digital, AI, and customer-experience trends into business opportunities and applying AI-enabled tools to improve experience, content, search, testing, analytics, and efficiency.
• Experience using research, testing, and experimentation to improve customer outcomes.
• Strong global leadership, influencing, communication, collaboration, strategic judgment, and cross-functional decision-making skills.
• Ability to lead complex cross-functional work and build stakeholder alignment.

Nice to have

• Experience in diabetes, medical device, pharmaceutical, healthcare, or HIPAA-regulated products.
• Multinational experience.

Culture & Benefits

• Mission-driven work focused on simplifying life for people with diabetes.
• Full-time employment in a collaborative, entrepreneurial, and fast-paced environment.
• Flexibility to take morning and evening calls for international business hours.
• Medical, dental, and vision insurance; 401(k) with company match; paid time off; and employee wellness programs.
• Travel is estimated at 30–40% and may vary with business needs; international travel may be required.

Hiring process

• Apply online through the hirify.global Careers site.
• The posting remains open until the position is filled.