Director, Digital Marketing (AI)

Location: Hybrid, four days a week in the San Francisco or Mountain View office, California.

Base salary: $253,000–$291,500 annually. Certain roles may also include variable compensation, equity, and benefits.

Company

Glean provides a Work AI platform with enterprise search, an AI Assistant, scalable AI agents, SaaS connectors, flexible LLM choice, and APIs on a secure, open platform.

What you will do

• Define the global digital marketing strategy across paid media, search, website, email, social, retargeting, and emerging digital channels.
• Own digital performance goals and reporting across engagement, meetings, qualified pipeline, revenue, efficiency, and ROI.
• Lead paid media across Google Ads, LinkedIn, programmatic, and video, including audiences, budgets, forecasting, agencies, creative testing, and optimization.
• Partner with Demand Generation, ABM, Field Marketing, Product Marketing, Sales, SDRs, Marketing Operations, RevOps, Web, Content, and Creative on integrated full-funnel programs.
• Own the website and conversion optimization roadmap, including messaging, user experience, landing pages, forms, calls to action, personalization, and conversion paths.
• Build experimentation across audiences, messaging, offers, creative, media mix, landing pages, and funnel experiences, while advancing SEO, answer engine optimization, generative engine optimization, structured content, and technical foundations.

Requirements

• 10+ years of digital, growth, performance, demand generation, or revenue marketing experience, including leadership experience in B2B SaaS, enterprise technology, or AI.
• Proven success building multi-channel digital programs that drive qualified pipeline, revenue, and efficient growth in a complex, sales-led environment.
• Deep experience in paid search, paid social, programmatic or display, retargeting, web marketing, CRO, experimentation, SEO, analytics, and campaign operations.
• Experience developing account-based digital programs and partnering with Sales, SDRs, ABM, Field Marketing, Product Marketing, Demand Generation, and RevOps.
• Strong analytical and business acumen, including connecting digital performance to conversion rates, pipeline, revenue, attribution, forecasting, and ROI.
• Ability to lead teams, manage budgets and agencies, influence senior stakeholders, and bring structure to ambiguity.
• AI-fluent and hands-on, with experience using AI to improve marketing strategy, personalization, analysis, reporting, and team productivity.

Culture & Benefits

• Hybrid work with four days per week in a San Francisco or Mountain View office.
• Medical, vision, and dental coverage, a generous time-off policy, and a 401k contribution opportunity.
• Home office improvement, education, and wellness stipends.
• Regular company events and healthy daily lunches.
• Commitment to an inclusive and diverse workplace.

Hiring process

• The interview process includes a brief AI-focused exercise or discussion about how candidates think about, design, and use AI.