Manager, Seller Retention & Engagement Marketing (CRM)

Location: Hybrid role prioritized for candidates within commutable distance of hirify.global's Brooklyn office; team members generally come into the office once or twice per week. Remote candidates outside commuting distance may be considered case by case, with occasional office travel expected.

Company

hirify.global operates a global marketplace for unique and creative goods, connecting entrepreneurs with buyers through marketplace tools and technologies.

What you will do

• Lead the Seller Retention & Engagement Marketing team, including coaching, goal setting, performance feedback, hiring, onboarding, and promotion practices.
• Translate annual seller marketing priorities into quarterly roadmaps with clear KPIs and report progress to senior leaders.
• Manage the lifecycle portfolio across onboarding, growth, peak season, reactivation, and policy or fee changes, including relevance, prioritization, and per-seller frequency.
• Define seller segments and build personalized journeys across email and other owned channels.
• Develop measurement frameworks using holdouts and experiments to connect reach, delivery, engagement, and downstream seller behavior to incremental value.
• Oversee Braze execution and coordinate with Seller Content, Product, Engineering, Analytics, and Customer Support.

Requirements

• Direct experience in B2B marketing or marketing to the supply side of a marketplace, such as sellers, hosts, drivers, creators, or merchants.
• Highly analytical approach with experience using data to set strategy, size opportunities, and make prioritization trade-offs.
• 7+ years of experience in lifecycle, CRM, or retention marketing, including end-to-end campaigns from strategy through measurement.
• Hands-on experience designing and interpreting holdout, A/B, or multivariate experiments, with judgment around incrementality, cohort quality, retention, and lifetime value.
• Comfort working directly with data using SQL and Cursor, or strong partnership with analytics teams.
• 2+ years of people-management experience and a record of developing and retaining strong teams.
• Hands-on experience with a marketing automation platform, preferably Braze, including segmentation, personalization, and deliverability.
• Working knowledge of using AI to automate lifecycle work, including copy drafting and QA, audience building, reporting, and workflow automation, with judgment about where human review is needed.
• Experience building processes and quality standards, partnering across Content, Product, Engineering, and Analytics, influencing without direct authority, and making clear recommendations when data is incomplete.

Nice to have

• Experience with a two-sided marketplace and a large, diverse, global seller base, including localization.
• Experience managing a program budget and reporting ROI.
• Familiarity with feature adoption analysis and churn prevention for business customers.
• Entrepreneurial mindset and interest in supporting small business owners and hirify.global's mission.

Culture & Benefits

• Equity package and annual performance bonus in addition to salary.
• Competitive benefits supporting employees and their families.
• Collaborative, inclusive, and development-oriented workplace with emphasis on trust, growth, and meaningful work.
• hirify.global is an equal opportunity employer and supports workplace accommodations during hiring.
• Visa sponsorship is supported, but availability may be limited to certain roles and skills.

Hiring process

• Submit a resume; a cover letter may be included optionally.