Customer Marketing Senior Manager, CRM Performance

Location: New York City; hybrid role.

Salary: $127,000–$159,000 USD annually, dependent on experience, location, business needs, and market demand.

Company

hirify.global Group is a mobile gaming company operating Sportsbook, iGaming, horse racing, daily fantasy sports, television, and streaming products across the United States, Canada, and other international markets.

What you will do

• Own the CRM Performance strategy for Sportsbook, including planning, prioritization, measurement, and optimization across segments, lifecycle stages, campaigns, and channels.
• Connect campaign metrics with customer and commercial outcomes such as engagement, player days, handle, retention, reactivation, and lifetime value.
• Lead test-and-learn programs covering messaging, channels, cadence, content, audiences, and journey design.
• Translate customer behavior, seasonality, sporting calendars, competitive dynamics, and campaign priorities into communication recommendations.
• Define contact-management strategies that balance engagement, customer experience, message fatigue, and conflicting communications.
• Build the CRM Performance capability, develop the team, improve operating processes, and communicate insights and recommendations to senior stakeholders.

Requirements

• 8+ years of experience in CRM, lifecycle marketing, retention, or related fields, including significant team leadership and performance-driven customer programs.
• Deep experience in CRM or lifecycle marketing at scale, including segmentation, customer journeys, campaign orchestration, and multi-channel communications.
• Strong commercial and analytical mindset with experience connecting communication strategies to measurable business outcomes and optimizing investment and performance.
• Experience designing and interpreting experimentation, measurement, and test-and-learn programs and turning data into strategic decisions.
• Experience partnering with Data Science, Analytics, Product, and Martech teams on customer data, personalization, and automation.
• Strong understanding of customer behavior and lifecycle dynamics, including value, engagement, seasonality, competitive intensity, and customer context.
• Ability to lead through complexity, influence senior stakeholders, and align cross-functional teams around customer and business objectives.
• People leadership, communication, and prioritization skills, with experience building teams and capabilities in fast-moving environments.

Nice to have

• Experience in sports betting, gaming, fintech, subscription businesses, e-commerce, or other high-scale consumer businesses is strongly preferred.
• Knowledge of sports and/or experience in a heavily regulated industry.

Culture & Benefits

• Health plans including fertility and family planning, mental health support, and fitness benefits.
• Paid time off, sick leave, and 14 paid company holidays.
• Annual bonus and long-term incentive opportunities based on performance.
• 401(k) with up to a 5% company match, commuter benefits, pet insurance, and other employee benefits.
• Equal employment opportunity and reasonable workplace accommodations are provided.