CRM Associate

Location: On-site in Miami, Florida; must be based in the area or willing to relocate. Scheduling flexibility is required, including nights, holidays, and weekends when necessary.

Company

hirify.global operates product verticals including Picks (DFS), Arcade, Social Sportsbook, Social Casino, Rips, and upcoming launches.

What you will do

• Execute and optimize multi-channel campaigns across email, push, SMS, and in-app messaging, including copywriting, setup, and deployment.
• Build and maintain automated customer journeys for onboarding, retention, and reactivation.
• Create targeted customer segments using behavioral, activity, and transactional data.
• Run A/B tests on copy, creative, delivery timing, and incentives to improve conversion.
• Track CRM metrics and core business KPIs, then share actionable optimization recommendations.
• Collaborate with the Senior Manager, CRM & Optimization on CRM strategy and product and vertical goals.

Requirements

• At least 1 year of professional experience in CRM and lifecycle email marketing, including hands-on execution with push notifications, SMS, and in-app messaging.
• Foundational understanding of Braze or a similar customer engagement platform such as SFMC, Klaviyo, or Customer.io, with willingness to expand technical skills.
• Strong written and verbal communication skills and proven consumer-focused copywriting ability.
• Exceptional attention to detail, organization, and campaign QA skills.
• Analytical mindset with the ability to review campaign performance, understand key metrics, and recommend optimizations.
• Dependability, strong work ethic, and the ability to meet deadlines in a fast-paced environment.
• Availability to support live campaigns on some weekends, especially during NFL/NBA season.
• Awareness of current social media and copywriting trends.
• Passion for and knowledge of sports, casino, gaming culture, or a combination of these areas.

Nice to have

• Direct experience with Braze.
• Experience in iGaming, Daily Fantasy Sports, Sportsbook, or Social Casino.
• Experience with or personal interest in digital collectibles, card breaks or “rips,” or unboxing games.
• Long-standing passion for sports.

Culture & Benefits

• Fast-paced environment focused on gaming, sports culture, and customer engagement.
• Work spans multiple product verticals and upcoming launches.
• On-site work in Miami with scheduling flexibility required for nights, holidays, and weekends when necessary.