Marketing Manager 2 (Growth Marketing, Credit Karma)

Location: Charlotte, North Carolina, United States; this role is based in the Charlotte office.

Company

hirify.global is a financial technology platform offering products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Build, test, deploy, and analyze marketing campaigns across email, push, and in-app channels.
• Analyze campaign performance and iterate to improve open rates, click-through rates, conversion rates, and LTV.
• Design and execute A/B tests to optimize message components before launch.
• Report on performance, test outcomes, and key learnings to stakeholders.
• Collaborate with Product, Engineering, Copy, Design, and Brand on personalized messages and product experiences.
• Leverage AI to accelerate marketing work and business impact.

Requirements

• 3+ years of experience in growth marketing, CRM, or lifecycle marketing.
• Proven experience with A/B and multivariate testing, including test design, execution, and analysis.
• Strong analytical skills with the ability to synthesize data into clear insights and next steps.
• Highly organized and detail-oriented, with the ability to manage multiple campaigns in a fast-paced environment.
• Excellent communication and collaboration skills; able to drive initiatives independently and with cross-functional teams.

Nice to have

• Proficiency with SQL.
• Experience with Looker, Tableau, or Power BI for data analysis and visualization.
• Experience using AI to brainstorm, prepare deliverables, and build dashboards.

Culture & Benefits

• Competitive compensation package with a pay-for-performance rewards approach.
• May be eligible for a cash bonus, equity rewards, and benefits under applicable plans and programs.
• Pay is based on job-related knowledge, skills, experience, and work location.
• Regular pay comparisons are conducted across ethnicity and gender categories to support fair pay.