Lifecycle Marketing Manager (AI)

Location: Vancouver, hybrid with 3 days in the office

Salary: CAD 70,000–80,000 per year

Company

hirify.global is an education staffing company helping schools and educators connect at the right time; since 2017, it has saved schools over $50 million and is growing rapidly.

What you will do

• Design, implement, and optimise lifecycle marketing programs across email, SMS, in-app banners, and other customer touchpoints.
• Create customer journeys that improve activation, engagement, and retention for educators and schools.
• Build CRM campaigns, create audience segments, write copy, and maintain a high quality bar before launch.
• Define success metrics, run experiments, analyse results, and apply learnings to improve programs.
• Partner with Operations, Sales, Product, Data, and Commercial teams to connect campaigns to business needs.
• Share clear performance updates with senior leadership and proactively remove project blockers.

Requirements

• Approximately 3–5 years of experience in Lifecycle Marketing, CRM Marketing, or Marketing Automation.
• Hands-on experience with marketing automation platforms such as Customer.io, Braze, HubSpot, Iterable, or similar.
• Experience with Excel and/or Google Sheets.
• Experience using AI tools such as ChatGPT, Claude, or similar.
• Ability to think about customer behaviour before campaign execution and connect work to customer and business outcomes.
• Ownership, curiosity, proactive stakeholder communication, sound judgment with data, attention to detail, and collaborative low-ego working style.
• Comfort working in a fast-moving environment with frequent experimentation, ambiguity, and responsibility for contributing ideas.

Nice to have

• Experience with data visualisation tools such as Tableau, Looker, or similar.
• Familiarity with SQL, HTML, Liquid, or another programming language.

Culture & Benefits

• Hybrid work with a modern coworking space and regular in-office collaboration.
• Ownership in the company through equity.
• 20+ days of paid time off and 11 statutory holidays.
• Health insurance, snacks and drinks in the office, and breakfast and lunch provided at least 2 days per week.
• Culture focused on curiosity, ownership, continuous improvement, inclusion, and equitable participation.

Hiring process

• Three stages: recruiter call; introduction call with Marketing; and a short at-home lifecycle marketing task followed by a review and cultural interview.
• Interviews in each stage are scheduled at the same time, with a target response within 36 hours after each stage.