Senior Manager, Email and Distributed Marketing (Salesforce Marketing Cloud)

Location: Toronto, ON, Canada; work arrangement includes a proportion of on-site and remote work to be discussed during the interview.

Company

hirify.global is a relationship-oriented bank providing banking and wealth management solutions for clients.

What you will do

• Support the digital strategy and roadmap for advisor and client communications, defining KPIs and success metrics across the email channel ecosystem.
• Lead end-to-end execution of marketing and transactional email campaigns across Salesforce Marketing Cloud and Outlook file template channels.
• Build, format, and manage email content in Salesforce Marketing Cloud Content Builder, including hands-on Outlook template execution when required.
• Set up and support campaign workflows through Journey Builder and Automation Studio.
• Lead programs with enterprise partners, managing channel backlogs, prioritization, and strategic alignment.
• Review campaign content and configurations for accuracy, consistency, regulatory compliance, brand alignment, and accessibility.

Requirements

• Degree or diploma in Marketing, Communications, or a related field.
• Experience with email campaign execution and deployment, Salesforce Marketing Cloud, Content Builder, Journey Builder, Automation Studio, and Outlook file template development.
• 7–10 years of experience in digital marketing, email marketing, or campaign delivery, including hands-on experience building, testing, and deploying email communications.
• Strong attention to detail and critical-thinking skills.
• Ability to work collaboratively and contribute to collective success in an inclusive team.
• Curiosity and commitment to continuous learning.
• High personal standards, genuine care in professional relationships, and alignment with an employer’s values.
• Legal eligibility to work in Canada and, where applicable, a valid work or study permit.

Nice to have

• Experience supporting both marketing and transactional communications in a regulated industry.

Culture & Benefits

• Competitive salary and incentive pay.
• Banking benefits, a benefits program, defined benefit pension plan, employee share purchase plan, vacation offering, and wellbeing support.
• Social recognition through the MomentMakers program.
• Technological tools and workspaces designed to support collaboration and innovation.
• Purpose Day, a paid day off for personal growth and development.
• Inclusive and accessible candidate and employee environment.

Hiring process

• Work arrangement details are discussed during the interview.
• An attribute-based assessment and other skills tests may be required, including simulations, coding, or French proficiency testing.
• Artificial intelligence tools may be used during recruitment.