Marketing Operations Manager (Fintech)

Location: Hybrid, Toronto, ON, Canada

Annual salary: $112,500–$137,500 CAD; typical starting salary is $125,000 CAD for candidates fully ready for the defined scope.

Company

hirify.global is a digital banking platform that helps self-made business owners manage money and build stronger, more resilient businesses.

What you will do

• Own and prioritize marketing operations initiatives supporting top-of-funnel growth across Direct SMB and Accountant & Bookkeeper channels.
• Own and optimize the HubSpot-centered marketing technology stack, including workflows, lead lifecycle management, lead scoring, CRM administration, and reporting.
• Build, deploy, and manage production AI agents and automations for lead routing, enrichment, follow-up, and other top-of-funnel operations.
• Lead system enhancements and process rollouts, remove blockers, drive adoption, and build scalable operating processes.
• Develop multi-touch attribution models, KPIs, dashboards, reporting, and tracking infrastructure for campaigns and events.
• Analyze marketing and sales performance, optimize the funnel, and collaborate with Marketing, Sales, and leadership on data-informed decisions.

Requirements

• 4+ years of experience in an operations role within a data-driven environment.
• Hands-on experience with HubSpot as a marketing automation platform, including workflows, reporting, and CRM/Marketing Hub administration.
• Proficiency with CRM platforms and integrations including Salesforce and Iterable, sales productivity tools including Outreach and Gong, and enrichment providers including Clay and ZoomInfo.
• Experience using AI tools, with a proven track record of building agents and automations that solve operational challenges.
• Ability to work hands-on while balancing attention to detail with strategic thinking.
• Ability to analyze complex data, identify patterns, improve processes, and translate business objectives into actionable quarterly strategies.
• Strong communication skills and the ability to translate complex information into clear, actionable insights in cross-functional environments.

Nice to have

• Experience in a high-growth B2B SaaS or fintech company.
• Experience building RevOps infrastructure from the ground up or scaling operations in a high-growth environment.
• Experience with go-to-market strategies combining product-led growth and sales-assisted motions.
• Experience working with SMBs in North America.

Culture & Benefits

• Autonomy and ownership over significant challenges and outcomes.
• Emphasis on reinvention, continuous improvement, feedback, and measurable impact.
• Encouragement to build with AI and solve complex, ambiguous problems.
• Mission focused on helping small businesses thrive.
• Employment offers are conditional on a successful background check and employment verification.

Hiring process

• 30-minute Google Meet call with Talent, followed by a 45-minute call with the Director of Revenue Operations.
• 30-minute Google Meet whiteboard session and a take-home case study followed by a 60-minute team call.
• 45-minute in-person interview with a member of the Leadership team.