Senior Performance Marketing Manager (App Acquisition)

Location: Remote across Germany, France, the Netherlands, Italy, Spain, the UK, Poland, and the US; remote work abroad is permitted for up to 181 days. Berlin Mitte office available optionally.

Company

Travel technology company delivering travel deals through a global digital platform.

What you will do

• Own and scale mobile app acquisition campaigns across Google, Meta, and additional paid channels.
• Allocate budgets across channels, markets, and campaigns based on marginal and incremental performance.
• Build testing frameworks covering audiences, bidding, channels, campaign types, and creatives.
• Drive creative testing, identify winning concepts, and detect creative fatigue.
• Work with Adjust, attribution models, SKAN, iOS measurement, and privacy-related attribution limitations.
• Design incrementality tests, identify new acquisition channels, and support web acquisition initiatives where relevant.

Requirements

• At least 5 years of experience in a Senior Performance Marketing role.
• Hands-on experience scaling mobile app user acquisition across paid channels, managing large budgets, and optimizing market-level performance.
• Advanced expertise in Google Ads and Meta Ads, including analysis of bidding, creatives, audiences, seasonality, and measurement dynamics.
• Deep practical experience with Adjust or similar mobile measurement platforms, SKAN data, and complex iOS attribution challenges.
• Hands-on proficiency designing and executing incrementality tests and structured A/B testing frameworks.
• Experience integrating AI-native workflows into creative production, performance analysis, and reporting.
• Experience building reusable systems such as test trackers, reporting views, and naming conventions.
• Strong cross-functional collaboration with Product, CRM, Creative, Data, and Finance teams.
• Ability to make confident decisions and actionable recommendations with ambiguous or incomplete data.

Nice to have

• Experience exploring and scaling emerging channels such as TikTok, Apple Search Ads, programmatic, or mobile ad networks.

Culture & Benefits

• Remote-first work with flexible hours and the option to work abroad for up to 181 days.
• MacBook for private use, additional equipment, and remote IT support.
• €50 monthly home-office allowance and a €50 monthly tax-free cash card.
• Urban Sports Club membership, mental health and relaxation sessions, private travel insurance, and pension scheme access.
• Two volunteering days, training budget, corporate discounts, Travel Industry Card benefits, and optional office access in Berlin Mitte.
• Open culture with idea sharing, business summits, and team events.