Performance Marketing Lead (User Acquisition)

Location: Global; remote

Company

A Southeast Asian financial technology platform expanding from online insurance into spending, saving, investing, exchanging, travelling, and other financial products.

What you will do

• Plan, manage, optimize, and scale paid user acquisition campaigns across Meta, Google, TikTok, AppLovin, and other relevant channels.
• Manage advertising budgets and allocate spend based on customer acquisition cost, ROAS, lifetime value, payback period, and profitability targets.
• Analyze campaign performance, conversion funnels, user cohorts, and user-level data to improve acquisition efficiency.
• Run structured experiments across audiences, bidding, landing pages, creatives, and ad formats.
• Partner with creative teams to test concepts, messaging, and formats using performance data.
• Measure acquisition performance through attribution tools, cohort analysis, and incrementality testing, and develop plans across markets.

Requirements

• 5+ years of experience in performance marketing or user acquisition, preferably in mobile gaming or consumer mobile applications.
• Hands-on experience managing paid campaigns across Meta, Google, TikTok, or AppLovin.
• Experience managing substantial advertising budgets and scaling campaigns while meeting acquisition cost and profitability targets.
• Strong understanding of CAC, ROAS, LTV, cohort analysis, attribution, and payback periods.
• Experience using mobile measurement platforms such as AppsFlyer or Adjust.
• Experience running creative tests, analyzing results, and improving campaign performance.
• Ability to analyze campaign and user-level data, identify performance issues, and make budget allocation decisions.
• Track record of personally managing and optimizing acquisition campaigns beyond agency coordination or strategy development.

Nice to have

• Experience scaling user acquisition at a mobile gaming company.
• Experience managing paid acquisition across multiple countries or markets.
• Experience with incrementality testing, marketing mix modelling, or advanced attribution methods.
• Experience acquiring customers for fintech, insurance, or other financial products.

Culture & Benefits

• Full-time remote work with a global team spanning more than 20 nationalities.
• Work on financial products intended to make insurance and other money-management services more accessible.
• Collaborate with teams focused on building next-generation products and improving customer outcomes.