Senior Performance Marketing Specialist (Delivery)

Location: Tallinn, Estonia; hybrid work with at least 12 monthly in-office days.

Company

Bolt is a global mobility platform providing ride-hailing, food delivery, scooters, e-bikes, and car-sharing services across 50 countries.

What you will do

• Own the end-to-end growth roadmap and budget experimentation strategy for Delivery acquisition in allocated markets.
• Design, manage, optimize, and scale performance campaigns across Google, Meta, and TikTok.
• Lead user acquisition initiatives across regional markets while incorporating local context and collaborating with local stakeholders.
• Analyze creative performance and provide actionable insights to creative teams for future asset production.
• Partner with Martech & Analytics, Brand, and Vertical Marketing teams on growth initiatives, experimentation, and results documentation.
• Monitor budget pacing, payback, CPA, and iROI, and provide recommendations for budget planning and performance reviews.

Requirements

• Experience optimizing and scaling campaigns across Google, Meta, and TikTok, including knowledge of advertising platform mechanics, best practices, and technical setup.
• Proven experience managing monthly budgets in the five-figure range or higher across multiple markets.
• Experience owning end-to-end growth roadmaps and ROI results.
• Strong analytical mindset and experience running incrementality and conversion lift tests using incremental CPA, ROI, and payback metrics.
• Confidence using web and app attribution tools such as GA4 and MMPs including AppsFlyer, Adjust, or Singular.
• Ability to translate creative performance data into actionable recommendations for creative teams.
• Self-driven project management skills, including independently creating testing initiatives and action plans and communicating results across cross-functional teams.

Nice to have

• Basic knowledge of Figma or Canva.

Culture & Benefits

• Hybrid work balancing flexibility and in-person collaboration, with at least 12 monthly office days.
• Professional growth opportunities, wellness perks, and stock options.
• One-month paid sabbatical after five years at Bolt.
• Annual company events and smaller team gatherings.
• AI tools are expected to be used daily while maintaining responsibility for the quality of output.
• Equal opportunity workplace with reasonable accommodations available throughout the hiring process.