Senior Performance Marketing Manager (Ecommerce)

Location: London, United Kingdom; hybrid workplace with an office-led culture

Base salary: £74,000–£92,400 per year, depending on experience

Company

hirify.global is building an operating system for modern wholesale by connecting global trade into a single order book, improving cross-border product movement, and providing intelligence for sourcing and inventory decisions. The company operates across health and beauty in more than 30 European markets.

What you will do

• Own performance marketing strategy, implementation, optimisation, and analysis across Google, Meta, and other digital channels.
• Set channel strategy and manage budgets against CAC:LTV and payback.
• Run testing across creative, bidding, audiences, and channel mix using data-driven measurement.
• Measure cohort behaviour, repeat GMV, contribution margin, and incrementality beyond platform-reported attribution.
• Collaborate with content creators and designers on ad creative and landing pages; conduct keyword research, copywriting, and A/B testing.
• Report performance and actionable recommendations to senior leadership.

Requirements

• Proven experience running large Google Ads accounts at scale.
• Broad understanding of paid social, organic channels, and how digital channels compound; not limited to a single channel.
• Enjoyment of creative strategy, ad production, script writing, and data analysis.
• Strong understanding of conversion rate optimisation principles and tactics.
• Experience with incrementality testing, including geo hold-outs and lift studies, and the ability to question attribution results.
• Hands-on experience implementing tracking, including tag management and server-side setups such as GTM, and debugging dataLayer and signal issues.
• Strong analytical skills, including CAC:LTV and payback analysis; SQL or BI tool experience is advantageous.
• Interest in current digital marketing tools, AI, and automating repetitive work.
• Sound judgement in a fast-moving environment and the ability to prioritise high-impact work.

Nice to have

• SEO or other organic and owned-channel experience.
• B2B, marketplace, or ecommerce background.
• Writing experience across ad copy, briefs, or stakeholder communications.

Culture & Benefits

• Permanent employment with hybrid flexibility in an office-led culture.
• 26 days of annual leave plus 4 additional personal days.
• Company performance-based bonus, equity package, and pension contributions.
• Annual learning and development budget and home-office setup package.
• Dog-friendly offices, office socials, and an annual company-wide offsite.