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Описание вакансии
Текст:
TL;DR
Performance Marketing Manager (AI): Launching, optimizing, and scaling user acquisition campaigns across DSPs, paid social, search, and other digital channels with an accent on AI-powered automation, attribution, and campaign efficiency. Focus on analyzing ROAS and conversion funnels, designing structured tests, improving tracking, and translating user behavior data into creative and growth insights.
Location: 100% remote for candidates based in Germany, Spain, Portugal, or the UK. Berlin is listed as the company location. The role also allows working abroad for several weeks per year.
Company
A nutrition app used by millions of people in more than 150 countries, focused on helping people lead healthier lives.
What you will do
- Launch, manage, and scale user acquisition campaigns across DSPs, paid social, search, TikTok, and related digital channels.
- Analyze campaign performance, identify optimization opportunities, and run structured tests to improve efficiency and impact.
- Use AI tools and automation for reporting, bulk campaign changes, and other repetitive workflows.
- Provide actionable ad performance and user behavior insights to the creative team.
- Improve tracking, attribution, naming conventions, reporting, and scalable campaign workflows with product, web, and analytics teams.
- Evaluate MarTech and AI trends and introduce useful tools or platform features.
Requirements
- 2–5 years of experience managing and scaling user acquisition campaigns.
- Experience with DSPs such as Appier, AppLovin, Liftoff, or Unity, and/or channels such as Google Ads, Meta Ads, ASA, or TikTok.
- Analytical experience with ROAS, CPA, conversion funnels, and attribution data.
- Familiarity with GA4 and/or mobile measurement partners.
- Interest in AI tools and automation, with a structured, solution-oriented, and ownership-driven approach.
- Strong written and verbal communication skills and a collaborative working style.
Nice to have
- Experience with campaign workflow or reporting automation, bulk tools, scripts, dashboards, or SQL.
- Fluency in French or Dutch.
Culture & Benefits
- Remote-first work from home, a coworking space, or abroad for several weeks per year.
- 30 vacation days and 5 child sick days.
- Focus-driven environment with no overtime expectations and time off in lieu when overtime occurs.
- International team with English as the company language, short decision-making processes, and no micromanagement.
- Company retreat, team meetups, virtual coffee breaks, MacBook, monitor, €1,000 annual learning budget, regular feedback, and career development support.
Hiring process
- Submit a CV in English and a few lines or a short video explaining your background and interest.
- Additional work materials such as a LinkedIn profile or portfolio may be provided.
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