Senior Performance Marketing Specialist, Drivers

Location: Tallinn, Estonia; hybrid work with at least 12 monthly in-office days

Company

Bolt is a global mobility platform operating ride-hailing, food delivery, scooters, e-bikes, and car-sharing services across 50 countries.

What you will do

• Own the end-to-end driver acquisition growth roadmap and budget experimentation strategy across assigned markets.
• Design, manage, and scale performance campaigns across Google, Meta, and TikTok, optimizing user acquisition and business KPIs.
• Lead testing of budget allocation, creatives, platform betas, and campaign optimizations to drive scalable growth.
• Collaborate with local stakeholders and marketing teams while adapting experiments to regional context and performance.
• Analyze creative performance and translate findings into actionable guidance for creative teams.
• Monitor budget pacing, payback, CPA, and iROI, providing recommendations for quarterly planning and performance reviews.

Requirements

• Experience optimizing and scaling campaigns across Google, Meta, and TikTok, including ad platform mechanics, best practices, and technical setup.
• Track record managing monthly budgets in the 5-digit range or higher across multiple markets.
• Experience owning end-to-end growth roadmaps and ROI results.
• Strong analytical mindset with experience running incrementality and conversion lift tests using incremental CPA, ROI, and payback metrics.
• Confidence using web and app attribution tools such as GA4 and MMPs including AppsFlyer, Adjust, or Singular.
• Ability to translate creative performance data into actionable insights for creative production.
• Self-driven project management, independent ideation of testing initiatives, comprehensive action planning, and clear cross-functional communication.

Nice to have

• Basic knowledge of Figma.

Culture & Benefits

• Small, autonomous teams combine startup speed and ownership with the scale of a global technology company.
• Hybrid work balances flexibility with in-person collaboration.
• Salary, stock options, wellness perks, and professional growth opportunities are offered.
• After five years at Bolt, employees receive a one-month paid sabbatical.
• Annual company events and smaller team gatherings support colleague connection.
• AI use is a baseline expectation, with employees accountable for the quality of AI-assisted work.