Intern, Activation Digital Planning, Italy (Digital Media)

Location: Milan, Italy; hybrid work with teams in the office around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized advertising and measurable growth for leading brands.

What you will do

• Support digital planning by managing campaign calendars, assisting with platform selection, entering data, verifying partner information, and gathering market and audience research.
• Assist with digital campaign management, performance monitoring, initial analysis, and optimization opportunities.
• Prepare quantitative and qualitative campaign performance reports and help interpret data trends for internal and client reviews.
• Work with Digital Planners to analyze results, derive actionable insights, and develop data-driven recommendations for future media strategies.

Requirements

• Currently pursuing or recently completed a Bachelor’s degree in Economics, Advertising, Marketing, Communications, or a closely related field.
• Genuine interest in digital media, digital advertising, mobile platforms, and social network campaigns.
• Strong numerical and analytical skills, with curiosity about market dynamics and consumer behavior through digital insights.
• Fluent written and spoken English and Italian required.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Quick and eager learner able to apply new knowledge to daily tasks and evolving digital challenges.
• Strong collaboration, communication, organization, and attention-to-detail skills, with the ability to manage multiple tasks under guidance.
• High motivation and commitment to the digital media industry and shared goals.

Nice to have

• Familiarity with digital media planning tools, ad-serving platforms, analytics software, or web languages.

Culture & Benefits

• Open, inclusive, and supportive environment built on trust, respect, creativity, collaboration, and connection.
• Opportunities for professional development, networking across hirify.global and WPP, and learning at the cutting edge of marketing and advertising.
• Employee resource groups, frequent in-office events, and opportunities to share thought leadership and celebrate team achievements.
• Benefits include medical, group retirement, vision and dental insurance, paid time off, partner discounts, and employee mental health awareness days.
• Hybrid work model with teams in the office around four days a week; accommodations or flexibility can be discussed during the interview process.

Hiring process

• Only candidates selected for an interview will be contacted.