CRM Strategy Manager

Location: Rome, Italy; hybrid workplace.

Salary: €45,000–€50,000 per year.

Company

hirify.global is the employing company for this CRM and digital marketing role.

What you will do

• Define and implement the local CRM strategy with senior management to maximize customer engagement, retention, and long-term customer value.
• Own CRM business performance governance, including planning, KPI monitoring, and reporting on customer and commercial performance.
• Translate customer and commercial insights into recommendations that support customer growth, lifecycle strategy, and commercial performance.
• Build alignment with local stakeholders and central headquarters teams on priorities, roadmaps, and business objectives.
• Execute CRM campaigns and lifecycle initiatives hands-on through audience segmentation, targeting, campaign management, and performance monitoring.

Requirements

• At least 4 years of experience in a similar role.
• Master’s degree in Economics or a related quantitative field.
• Solid knowledge of CRM strategies, customer engagement channels, KPIs, and best practices.
• Hands-on experience with CRM and analytics platforms.
• Strong data analysis skills and the ability to use AI-based solutions to optimize customer engagement and CRM performance.
• Excellent communication skills and the ability to communicate professionally in English.
• Flexible, agile, and solution-oriented approach.
• Strong sense of ownership with the ability to combine strategic thinking and operational execution.

Nice to have

• Experience in Financial Services, e-commerce, or digital businesses.

Culture & Benefits

• Central office in Rome with a flexible remote policy.
• Team-building activities and CSR initiatives throughout the year.
• Latest hardware and equipment.
• Parenting policy, welfare benefits for employees and families, and Ticket Restaurant.
• Extra day off for a birthday and access to Voxy for language learning.
• Office kitchen and free coffee.