CRM Manager B2C (Fintech)

Location: Milan, Italy; hybrid work with three days per week in the office, plus the option to request additional remote time.

Initial salary: from €40,000 gross per annum; final compensation depends on experience and expertise.

Company

hirify.global is building a financial platform that enables more than 6 million users to pay, save, and invest.

What you will do

• Track product performance against OKRs and design lifecycle and campaign strategies that improve engagement, conversion, and retention.
• Build and run automated CRM journeys across email, in-app messages, push, and other channels, including segmentation, personalization, and creative development.
• Lead medium-complexity projects with Product Marketing, Product, Legal, and Data, gathering requirements and ensuring compliant communications.
• Define KPIs, run A/B tests, analyze campaign performance, and optimize open rates, click-through rates, conversion, retention, and ROI.
• Improve CRM processes, monitor competitors and platform releases, and propose scalable improvements.
• Use AI to improve campaign efficiency, segmentation, ideation, and lifecycle automation.

Requirements

• Bachelor’s degree in Marketing or a related field.
• Approximately 5 years of hands-on experience designing, managing, and optimizing CRM campaigns and lifecycle programs, including automated customer journeys.
• Solid expertise in CRM and marketing automation platforms, with the autonomy to build campaigns independently.
• Strong analytical skills and the ability to use campaign data to make decisions and optimize results independently.
• Experience gathering requirements and turning them into actionable solutions across multiple stakeholder teams.
• Strong organization, autonomy, teamwork, problem-solving, adaptability, and initiative.
• Creative mindset with the ability to produce compelling campaign content.
• Curiosity and willingness to use AI in daily work and identify new applications.

Nice to have

• Background in fintech, banking, or insurance.
• Experience in large-scale retail or digital B2C applications.
• Experience with Braze or similar CRM tools.

Culture & Benefits

• Private health insurance for employees and families, psychological support, and mental health workshops.
• Stock Option Plan, meal vouchers, and relocation support when moving between countries.
• Professional development programs, internal mobility, and language courses.
• Unlimited PTO, flexible working hours, hybrid work, enhanced parental leave, and additional leave for child sickness.
• Equal-opportunity workplace committed to diversity and inclusion.