Digital Marketing Specialist (AI)

Location: Onsite in the hirify.global office in Turin, Italy.

Salary: €35,000–€41,000 gross annually.

Company

hirify.global is a multinational scientific instrumentation and diagnostics company; the Turin-based ELITechGroup hub develops, produces, and markets molecular diagnostic solutions for hospitals and laboratories worldwide.

What you will do

• Develop and execute integrated digital marketing campaigns for business objectives, product launches, demand generation, and customer engagement.
• Manage social media and other digital channels, creating and publishing graphic, visual, and video content in line with brand guidelines.
• Monitor digital marketing KPIs, analyze campaign performance, and turn data into recommendations for engagement, lead generation, conversion, and effectiveness.
• Plan email marketing and DEM campaigns, marketing automation, lead generation, and lead nurturing activities.
• Create and optimize landing pages, website content, digital customer experiences, website performance, and online customer interactions.
• Coordinate with Product Management, Regional Marketing, Sales, external agencies, and cross-functional teams while improving project management, content governance, workflows, and AI-enabled marketing processes.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business Administration, or a related field.
• At least 2 years of hands-on experience in digital marketing, digital communications, or a related field.
• Experience in social media management and paid social advertising, preferably including hands-on Meta Ads experience.
• Hands-on digital content creation experience covering graphics and video, with proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator.
• Strong understanding of digital marketing metrics and KPIs, including campaign analysis, reporting, result interpretation, and actionable recommendations.
• Experience with email marketing/DEM, marketing automation, lead generation, and lead nurturing platforms, preferably Marketo or similar solutions.
• Experience creating and managing landing pages and website content with CMS platforms such as WordPress, plus basic knowledge of HTML, CSS, and/or JavaScript.
• Familiarity with project management, content management, and collaboration tools such as Asana and SharePoint.
• Familiarity with AI tools and technologies, including Microsoft Copilot, AI-enabled workflows, and AI agents; strong project management, organizational, prioritization, communication, interpersonal, and cross-cultural collaboration skills.
• Excellent written and verbal English communication skills. A creative, proactive, analytical, and results-oriented mindset with interest in digital innovation, continuous learning, and measurable business outcomes is required.

Nice to have

• Experience with CapCut or similar video editing tools.
• Additional language skills.

Culture & Benefits

• Direct employment with an indicative gross annual salary of €35,000–€41,000 based on experience and skills.
• Work in a multinational molecular biology and diagnostics hub serving hospitals and laboratories in more than 100 countries.
• Collaboration across Product Management, Marketing, Sales, regional teams, external agencies, and multiple cultures.