Director Sales Perform Markets, BA Food

Location: Singapore

Company

hirify.global provides food service, beverage, and laundry solutions with products and a worldwide service network serving professional users in more than 110 countries.

What you will do

• Own market strategy, P&L, integrated EBIT, resource allocation, and profitable growth for assigned markets.
• Protect market leadership, address competitive threats, and gain share in priority segments.
• Grow the installed customer base through retention, replacements, upgrades, cross-selling, and service-led opportunities.
• Win competitor accounts, develop underpenetrated segments, and build strategic key-account relationships.
• Strengthen distributor and partner coverage, capabilities, and joint business plans while maintaining end-customer engagement.
• Lead value-based selling, pricing discipline, product-mix improvement, country plans, pipeline reviews, forecasting, and corrective actions; act as the contact for the Singapore legal entity representing the Electrolux Professional business.

Requirements

• Master’s degree, MBA, or another relevant qualification is strongly preferred.
• 10 or more years of management experience in an international business setting.
• Success leading an established, multi-country B2B business and delivering profitable growth and market-share gains in mature, competitive markets.
• Proven P&L ownership, including pricing, margin management, and commercial investment decisions.
• Experience growing through both direct sales and distributor or partner channels.
• Experience retaining strategic customers, developing existing accounts, and winning competitor business.
• Experience leading geographically dispersed teams and coordinating commercial priorities across functions.
• Fluent written and spoken English required.
• Decisive, committed, and able to inspire and motivate others.

Nice to have

• Working knowledge of Chinese.
• Mission-driven mentality, strong motivation, execution focus, digital mindset, regional prioritization, resource allocation, execution discipline, and proven B2B selling skills.

Culture & Benefits

• Lead with an agile mindset and smart ways of working.
• Collaborate with Region Heads and cross-functional networks across the enterprise.
• Build an effective, engaged, and high-performing team through inspirational leadership.
• Focus on continued market impact and collaborative success across diverse disciplines.