Senior Manager, Demand Generation Operations

Location: Remote - USA

Base salary: $153,000–$220,000 USD annually, plus potential bonus or incentive compensation, equity, and benefits.

Company

hirify.global develops AI-native cybersecurity products, expanding from email security into a Behavioral AI platform used by more than 5,000 customers.

What you will do

• Translate ARR and pipeline targets into demand generation strategies, funnel models, volume and conversion plans, and execution roadmaps.
• Partner with Revenue Marketing and Digital Marketing leadership on planning, prioritization, and investment decisions.
• Own and refine the end-to-end lead lifecycle model from MQL through Closed Won, including stage definitions, conversion benchmarks, and Sales-Marketing SLAs.
• Lead pipeline velocity and campaign performance reviews with Sales, BDR/SDR, and Marketing leaders; diagnose bottlenecks and drive corrective actions.
• Monitor SLA adherence, stage latency, lead quality, speed-to-lead, handoffs, stage progression, and win rates.
• Connect campaign and channel performance to pipeline and revenue, evolve multi-product and account-based funnel planning, and use automation and AI-driven insights to identify risks early.

Requirements

• 7+ years of experience in demand generation operations, marketing operations, revenue operations, or a related analytical GTM role at a high-growth B2B SaaS company.
• Proven experience translating revenue and pipeline targets into demand generation plans and funnel models.
• Deep experience designing and managing lead lifecycle models, stage definitions, conversion benchmarks, and Sales-Marketing SLAs.
• Experience leading pipeline and campaign performance reviews with senior Sales and Marketing leaders and driving action from findings.
• Strong analytical skills and experience working with funnel, attribution, and pipeline data across Salesforce, marketing automation, and BI tools.
• Working knowledge of lead scoring, routing, and marketing attribution and their impact on funnel performance.
• Exceptional cross-functional communication skills and the credibility to align Marketing, SDR, and Sales leaders around shared definitions and goals.

Nice to have

• Experience with Salesforce, Marketo, 6sense, Snowflake, and Sigma.
• Experience supporting account-based marketing and multi-product or platform GTM motions.
• Background in cybersecurity or another technical, enterprise-focused category.

Culture & Benefits

• Remote work based in the USA.
• Potential bonus or incentive compensation, equity, and a comprehensive benefits package in addition to base salary.
• AI-assisted tools may support interview preparation, while hiring decisions are made by people.

Hiring process

• Interview preparation may use AI-assisted tools to analyze resume content and role requirements.
• Successful candidates undergo pre-employment checks before receiving a final offer.