Senior Demand Generation Manager (AI)

Location: Vancouver, BC or San Diego, CA on a hybrid model with 3 days per week in-office; candidates outside these locations may be considered for a fully remote arrangement within North America.

Salary: CA$120,000–CA$145,000 plus bonus in Canada; $140,000–$165,000 plus bonus in the USA.

Company

hirify.global provides a digital identity verification platform that helps organizations onboard customers, optimize costs, combat fraud, and verify people and businesses worldwide.

What you will do

• Own integrated demand generation and account-based marketing strategy and execution across webinar, email, paid, website, and event channels for net new mid-market and enterprise acquisition.
• Co-own the acquisition funnel target with sales, track performance daily, and partner with sales development leadership to convert demand into qualified pipeline.
• Build and maintain attribution and lead-scoring models with marketing operations, report on acquisition pipeline performance, and make investment and channel decisions.
• Lead the events team and make events accountable for net new pipeline and expansion-focused events with Lifecycle.
• Manage the external paid digital acquisition agency and own messaging, assets, and ideal customer profile definition with product marketing and content.
• Use AI and emerging technologies to improve productivity, streamline workflows, optimize campaigns, targeting, and personalization, and ensure responsible, secure, and compliant use.

Requirements

• Bachelor’s degree in marketing, business, or a related field, or equivalent experience.
• 8+ years of experience in B2B SaaS demand generation or growth marketing selling specifically to mid-market and enterprise accounts. Self-serve or small-business experience alone is not sufficient.
• Strong cross-functional operating skills with sales, product marketing, content, and marketing operations.
• Experience operating across enterprise buying committees and faster-moving mid-market cycles, with different approaches for each.
• Experience building a demand generation and account-based marketing strategy from the ground up, including account selection, segmentation, and investment prioritization.
• Experience co-owning a pipeline or revenue number with sales and making related strategic tradeoffs.
• Hands-on fluency building and defending attribution and lead-scoring models.
• Experience managing an agency relationship with performance accountability.
• Working knowledge of Marketo and Salesforce.
• Demonstrated use of AI that produced a growth outcome, such as an adopted workflow, test, or targeting model with measurable results.

Nice to have

• Background in fintech, identity, compliance, or another regulated B2B category.
• Direct experience with an account-based marketing platform such as Demandbase, 6sense, or a comparable tool.
• Experience with go-to-market engineering tools such as Clay, or with building no-code automations connecting CRM, enrichment, and outbound systems.

Culture & Benefits

• Full-time permanent employment with health, dental, and vision coverage, retirement plans with company match, paid time off, and parental leave.
• Annual education and training stipend equivalent to $1,000 in local currency.
• Hybrid offices with weekly lunches, social events, adaptable workstations, and selected parent rooms, gyms, and lounges.
• Wellness workshops, events, and a complimentary Headspace subscription.
• Employee resource groups and an inclusive, collaborative, people-first workplace.

Hiring process

• 30-minute recruiter interview.
• 45–60-minute hiring manager interview.
• 60-minute panel, assignment, or presentation, followed by a 30–45-minute final leadership interview.