Director, Conferences Marketing, Web Strategy

Location: Stamford, CT, United States; ability to travel domestically and internationally up to 10% annually.

Base salary: USD 120,000–167,000 per year, plus an annual bonus or role-based uncapped sales incentive plan.

Company

hirify.global provides business and technology insights to enterprise leaders and supports client enterprises globally.

What you will do

• Define the strategic vision and experience principles for conference websites across discovery, registration, preparation, participation, and post-event engagement.
• Improve attendee journeys covering event discovery, registration, agenda planning, speaker and session exploration, travel and venue planning, and post-event content access.
• Establish analytics frameworks, KPIs, conversion benchmarks, reporting routines, and executive briefings on site performance and business outcomes.
• Develop scalable templates, components, content models, roadmaps, prioritization frameworks, and launch-readiness standards for conference microsites.
• Coordinate IT, Digital Experience, search, Product, marketing, operations, content, analytics, and other stakeholders across event launches and competing priorities.
• Manage the web operations strategy and team, develop talent, and evaluate AEM structures, component architecture, and authoring workflows.

Requirements

• Bachelor's degree preferred.
• Significant experience leading digital strategy, web strategy, content architecture, user experience, or a related function.
• Experience developing and executing web strategies across multiple audiences, products, brands, or digital properties.
• Experience leading cross-functional initiatives involving technology, content, marketing, analytics, Product, and business stakeholders.
• Strong understanding of user research, usability testing, web analytics, SEO, information architecture, accessibility, and digital measurement.
• Experience establishing roadmaps, prioritization frameworks, governance models, and scalable operating processes.
• Familiarity with content management systems and experience partnering with IT and Product teams to configure and maintain scalable CMS capabilities.
• Familiarity with the Adobe Experience Cloud ecosystem, including AEM Sites, Assets, and Analytics, and experience maintaining scalable AEM capabilities.
• Demonstrated success managing teams, developing talent, and building high-performing collaborative cultures; excellent communication, facilitation, negotiation, stakeholder-management, organizational, and project-management skills.
• Ability to translate complex business and customer needs into clear digital strategies, actionable plans, and measurable outcomes while managing concurrent initiatives and time-sensitive event milestones.

Culture & Benefits

• Hybrid work environment with virtual work and in-person collaboration.
• Inclusive workplace with colleagues from diverse geographies, cultures, and backgrounds.
• Generous paid time off and market-leading benefits.
• 401(k) match of up to USD 7,200 per year.
• Opportunity to purchase company stock at a discount.
• Additional bonus or uncapped sales incentive eligibility depending on the role.