Lifecycle & Customer Marketing Manager (AI)

Location: Remote; hiring only in the United States and Spain. In the United States, hiring is limited to Arizona, Arkansas, California, Connecticut, Florida, Georgia, Idaho, Illinois, Maine, Massachusetts, Michigan, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, and Wisconsin. Atlanta, GA is also listed as a location.

Company

hirify.global provides a property operations and experience platform for short-term rental managers and hospitality operators, combining workflow coordination, communication, verification, and AI-enabled operational efficiency.

What you will do

• Own the pre-sale journey from new lead through MQL, SQL, opportunity, and reactivation of closed-lost or stalled opportunities.
• Build and optimize onboarding, adoption, expansion, and renewal programs using HubSpot email and agents and Appcues in-app messaging.
• Use lifecycle stages, lead scoring, handoff rules, segmentation, and product usage data to trigger and personalize campaigns.
• Partner with Product Marketing to launch features and product updates to existing customers and support adoption and upsell opportunities.
• Run A/B and multivariate tests, report on funnel performance and program-influenced pipeline, and jointly track post-sale success metrics with Customer Operations.
• Own advocacy, reviews, newsletters, product updates, AI-assisted personalization, email deliverability, list hygiene, preference centers, and CAN-SPAM, GDPR, and CASL compliance.

Requirements

• 5+ years of experience in lifecycle, email, CRM, or customer marketing, including at least 3 years at a SaaS company.
• Proven lifecycle programs that moved a revenue metric such as pipeline, conversion, activation, retention, or expansion, with the ability to quantify the result.
• Deep hands-on experience with a marketing automation platform such as HubSpot, Marketo, Braze, Customer.io, or a similar tool; ability to build journeys directly.
• Strong command of segmentation, lead scoring, lifecycle stages, and CRM data hygiene.
• Experience using product usage data to trigger and personalize campaigns.
• Strong testing and analytics skills, including building reports, reading cohorts, and explaining performance changes.
• Excellent concise copywriting skills for conversion-focused communications.
• Ability to collaborate with Sales, Customer Success, and Product on handoffs and execution.
• Comfort with ambiguity in a fast-moving, growth-stage environment and early adoption of AI tools for personalization, content, and testing.
• Experience with in-app messaging or product-led growth tools such as Appcues, Pendo, or Intercom.

Nice to have

• Experience at a SaaS company serving short-term rental, property management, or vacation rental operators.
• Experience marketing to SMBs and independent operators.
• Familiarity with account-based or signal-based programs combining marketing and sales outreach.
• Experience running customer advocacy, referral, or review programs.
• Working knowledge of SQL or BI tools such as Metabase, Looker, or Tableau.

Culture & Benefits

• Remote-first work with team members across the United States and globally, subject to current hiring locations.
• Lean, high-output, fast-moving, execution-oriented environment.
• High ownership and meaningful work from the start.
• Close collaboration across Marketing, Customer Operations, Demand Generation, Product Marketing, Sales, and Customer Success.
• Inclusive workplace committed to equal opportunity, respect, diversity, and accommodation during the application process.