Analyst, B2B Marketing

Location: São Paulo, Brazil; hybrid model with in-office presence at least 2 days per week. Occasional travel may be required for events and regional marketing activities.

Company

Bain & Company is a consulting firm whose Market Reputation team strengthens client relationships through strategic communications, data-driven engagement, and marketing initiatives.

What you will do

• Analyze CRM and client engagement data to identify priority contacts, accounts, and relationship-building opportunities.
• Maintain CRM data accuracy, contact segmentation, database organization, and data quality.
• Develop reports, analyze engagement patterns, and turn data into marketing and client engagement recommendations.
• Support targeted B2B communication campaigns, including audience segmentation, mailing strategies, communication cadence, and performance tracking.
• Coordinate cultural events and client engagement activities, including guest lists, invitations, registrations, suppliers, and post-event follow-up.
• Support alumni engagement, monitor event metrics, and collaborate with consulting partners and regional marketing teams.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
• At least 2 years of relevant B2B marketing experience.
• Strong analytical mindset with proficiency in Excel and data visualization tools, including the ability to translate data into actionable insights.
• Experience working with client or contact data, audience segmentation, data quality management, targeted communications, and relationship-building initiatives.
• Advanced or fluent written and spoken English.
• Strong organizational skills, attention to detail, autonomy, and a proactive approach to managing multiple priorities and keeping projects on track.

Nice to have

• Hands-on experience with CRM platforms such as Salesforce, Microsoft Dynamics, or similar systems.
• Previous experience in consulting or professional services environments.
• Intermediate or advanced Spanish proficiency.

Culture & Benefits

• Permanent full-time employment.
• Hybrid work with at least 2 days per week in the São Paulo office.
• Inclusive and supportive environment that values diverse backgrounds, cultures, experiences, perspectives, and skills.
• Occasional travel for events and regional marketing activities.