Demand Creation Lead (Amazon)

Location: USA-WA-Bellevue; hybrid work model with remote work and intentional in-person collaboration. hirify.global will support in-country relocation for the selected candidate.

Base salary: 140,320–173,360 USD annually for US locations; target bonus eligibility and benefits are also offered.

Company

hirify.global develops and manages consumer brands including Huggies, Kleenex, Cottonelle, Scott, Kotex, Poise, Depend, and hirify.global Professional.

What you will do

• Lead strategic Amazon marketing planning and execution for Feminine Care and Child Care across the full path to purchase.
• Develop full-funnel programs integrating retail media, Brand Stores, product detail pages, content, affiliate activity, and enterprise media partnerships.
• Collaborate with Brand, Enterprise Media, Media Analytics, Customer Teams, agencies, Amazon Advertising, social, national, and video teams.
• Lead annual strategy, planning, and budget development, balancing demand creation and capture to deliver volume, share, and profit targets.
• Build customer-specific learning agendas, run experiments, and use performance insights to optimize demand creation.
• Serve as the primary demand creation and insights contact for Amazon, supporting joint business planning and digital commerce decisions.

Requirements

• 5+ years of experience in consumer promotion, field sales, and marketing.
• Experience in the consumer packaged goods industry.
• At least 1 year of experience with Amazon or performance media, ideally managing budgets of $10M or more.
• Ability to lead cross-functional collaboration, develop consumer and customer insights, and create full-funnel marketing strategies.
• Experience defining success metrics, measurement direction, learning agendas, and optimization frameworks.

Nice to have

• Master’s degree or MBA.
• Experience working with large retail accounts.

Culture & Benefits

• Flexible hybrid work model combining remote work with intentional in-person collaboration.
• Benefits include a 401(k), profit-sharing plan, comprehensive benefits, and target bonus eligibility.
• Inclusive equal opportunity workplace centered on safety, mutual respect, and human dignity.
• Pre-screening may include drug screening, background checks, and DMV checks; employment is subject to local policies.
• In-country relocation support may be provided under applicable mobility policies at hirify.global’s discretion.

Hiring process

• Complete the online application through the Apply button; a recruiting team member will review the application and follow up if appropriate.