Industry Marketing Lead, Retail & Consumer Goods

Location: United States — Austin, New York City, San Francisco, or Chicago; hybrid work

Salary: $112,000–$157,000/year base pay; expected OTE of $131,000–$187,000/year including bonus or commission.

Company

hirify.global provides a customer engagement platform for personalized, cross-channel customer experiences, including journey orchestration, AI-powered decisioning, and optimization.

What you will do

• Lead the Retail & Consumer Goods industry marketing strategy, segmentation, go-to-market planning, positioning, and messaging.
• Develop hirify.global’s retail narrative and executive point of view for CMOs, eCommerce and digital leaders, CRM and loyalty leads, and other senior decision-makers.
• Lead retail product and package launches, connecting new products to use cases such as abandoned carts, peak-season pressure, loyalty, and post-purchase engagement.
• Build scalable retail assets, including segment points of view, go-to-market plays, pitch narratives, demo stories, competitive takeaways, and seller enablement.
• Represent hirify.global with customers and at selected retail industry events, while bringing field and customer insight back to Product, Product Marketing, and leadership.
• Develop customer evidence and joint retail plays with Customer Success, Sales, Customer Marketing, Partner PMMs, and technology and services partners.

Requirements

• 10+ years in marketing, product marketing, or strategy roles, including significant experience focused on retail and consumer goods at a retailer or while serving retailers.
• Retail industry knowledge covering merchandising calendars, promotions versus brand-building, loyalty, omnichannel and store-to-digital models, and executive KPIs.
• Track record of building industry or go-to-market strategies that drove pipeline and revenue, including positioning, messaging, launches, and sales enablement programs that measurably improved win rates.
• Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.
• Ability to explain complex technology, including AI concepts such as agentic, generative, and predictive AI, in language relevant to CMOs and customers.
• Strong executive presence and ability to collaborate across Sales, Customer Success, Product Marketing, Partnerships, Events, and Content.
• BA/BS degree required.

Nice to have

• Experience with customer engagement platforms, customer data platforms, commerce platforms, or data clouds.
• Experience speaking at industry events.
• MBA.

Culture & Benefits

• Hybrid ways of working with a curated in-office experience focused on community, team connections, and innovation.
• Competitive compensation that may include equity, retirement and employee stock purchase plans, and flexible paid time off.
• Medical, dental, vision, life, disability, fertility, and equal paid parental leave benefits, varying by location.
• Professional development through career pathing, learning platforms, and a yearly learning stipend.
• Employee Resource Groups, volunteer opportunities, donation matching, and a collaborative culture.

Hiring process

• hirify.global uses AI-assisted tools to analyze application materials and support scheduling, interview recording, and interview-note summaries; recruiting teams remain responsible for hiring decisions.
• Candidates may opt out of AI-assisted application review through the application form and may request further information, a manual review, or contest a decision.
• For roles based in New York City or candidates residing there, an alternative selection process or reasonable accommodation may be requested under NYC Local Law 144.