Principal Sales Performance Coach (AI)

Location: Remote, Canada

Salary: CAD 128,500–171,850 per year, plus eligibility for a performance-based bonus plan and restricted stock unit awards.

Company

hirify.global provides a workforce operating platform that unifies HR, payroll, and workforce management, using workforce data and people-first AI to support staffing, pay, compliance, and productivity decisions.

What you will do

• Partner with senior sales leaders to assess performance, identify execution gaps, analyze pipeline data, and develop coaching strategies aligned with revenue priorities.
• Coach sales professionals and frontline managers on complex opportunities, including discovery, qualification, value positioning, competitive differentiation, negotiation, and deal strategy.
• Support high-impact opportunities and scale effective selling behaviors through deal reviews, role-playing, practical reinforcement, and manager coaching.
• Drive adoption and reinforcement of the hirify.global Way Sales Methodology and develop targeted enablement solutions for systemic capability gaps.
• Collaborate with Sales, Product, Marketing, Sales Operations, and Enablement to align messaging, go-to-market priorities, and field execution.
• Measure coaching effectiveness, methodology adoption, behavior change, and business performance while advancing approved AI-enabled sales tools.

Requirements

• 8+ years of combined professional experience in B2B SaaS or enterprise technology sales, sales enablement, sales coaching, sales performance, or related disciplines.
• 5+ years of experience coaching sales professionals or managers, or leading sales performance, field enablement, or sales effectiveness initiatives in a B2B sales organization.
• 2+ years of direct quota-carrying sales experience selling complex B2B SaaS, enterprise technology, or similarly sophisticated solutions.
• Strong understanding of consultative and value-based selling, complex sales cycles, multi-stakeholder buying environments, and enterprise deal strategy.
• Experience diagnosing sales performance challenges through pipeline data, sales analytics, and qualitative field insights and translating findings into coaching strategies.
• Experience partnering with senior sales leaders, coaching frontline managers, and influencing execution strategies across teams, segments, or regions.
• Experience with CRM platforms, sales enablement technology, conversation intelligence tools, and performance analytics solutions.
• Strong business acumen, executive communication, relationship-building, collaboration, and hands-on problem-solving skills.

Nice to have

• Experience with HCM, HR/payroll, workforce management, or related enterprise technology markets.
• Experience applying sales methodologies such as MEDDPICC, Challenger, or similar frameworks.
• Familiarity with AI-enabled sales tools and their practical use in coaching, opportunity preparation, and seller productivity.
• Experience developing scalable coaching and enablement solutions that drive sustained behavior change and measurable performance improvement.

Culture & Benefits

• Remote work arrangement in Canada with a focus on flexibility, continuous learning, collaboration, and measurable impact.
• Benefits and rewards are provided, with eligibility for performance-based bonuses and restricted stock unit awards.
• hirify.global promotes an inclusive, diverse, and equal-opportunity work environment.
• Disability accommodation is available throughout the application and interview process.