Group Director, Consumer Services

Location: Remote - United States; 100% remote, in-office, or hybrid work styles are supported for people legally eligible to work in the U.S.

Company

hirify.global is an AI-native growth firm combining digital marketing expertise with proprietary technology, including Omega and Iris, to help brands improve measurable business outcomes.

What you will do

• Own division-level net revenue retention, service expansion, MRR growth, retention forecasting, and the monthly expansion target.
• Manage executive relationships across the top 30–40% of the portfolio, lead executive check-ins, resolve escalations, and develop value-based expansion cases.
• Track lead-generation performance, including cost-per-lead, lead-to-sale and booking conversion, lead quality, call response time, and marketing-to-sales handoffs.
• Lead local and multi-location paid search, local SEO, call tracking, lead-routing optimization, cross-sell initiatives, reporting frameworks, and final-round pitches.
• Manage Account Directors and the Associate Account Director pod; own hiring, staffing, capacity, career development, feedback, and leadership succession.
• Set the division’s AI strategy by designing workflows, evaluating tools, running Omega and Iris, building Power Circuit solutions, improving efficiency, and managing AI quality tradeoffs.
• Partner with Sales, Data Intelligence, Media Planning, Activation, innovation, and executive leadership on go-to-market strategy, P&L, profitability, investment, and market representation.

Requirements

• Department leadership and management experience, including direct management of Account Directors or senior marketers.
• 10+ years of leadership experience in a digital marketing agency, with lead-generation client work across personal finance, home services, hospitality, or other D2C verticals at Account Director level or above.
• Experience managing a P&L for profitable growth.
• Deep expertise in lead-generation funnels, including cost-per-lead, cost-per-acquisition, call tracking, speed-to-lead, lead quality, and marketing-to-sales handoffs.
• Expertise building or overseeing local and multi-location paid search, local SEO, and call-driven marketing programs.
• Measurement and attribution expertise for offline conversions such as calls, bookings, and in-store or in-home visits, including alternative methodologies for multi-location or regulated businesses.
• Familiarity with regulatory and compliance requirements such as TCPA and state licensing in personal finance.
• Experience presenting to and challenging C-suite, VP, owner, GM, and finance stakeholders with data-backed recommendations.
• Expertise in contract negotiation, client retention, and client growth, with a proven record of high NPS and retention metrics.
• Extensive knowledge of owned, earned, and paid channels, including content, SEO, local SEO, paid search, paid social, and programmatic.
• Familiarity with call-tracking and lead-routing platforms, local SEO and listings tools, CRM systems, and multi-location or franchise marketing platforms.
• Entrepreneurial approach and experience contributing to product and go-to-market strategy.

Culture & Benefits

• Remote, in-office, and hybrid work styles are supported for U.S.-eligible employees.
• People-first culture emphasizing diversity, curiosity, ambition, accountability, inclusion, and meaningful client outcomes.
• AI-native working environment centered on Omega, Iris, Power Circuit, automation, and technology-enabled efficiency.
• Equal opportunity employment with an emphasis on diverse backgrounds and experiences.