Associate Director - AEP Martech Technology Strategy (Adobe Experience Platform)

Location: Chicago, Illinois; Kansas City, Missouri; or New York, New York, United States. Hybrid role requiring a minimum of four days per week in the office, with travel to Mazda and key partner locations as needed.

Base salary: $75,000–$180,000 USD per year.

Company

hirify.global is a global creative company within WPP that combines brand experience, customer experience, commerce, data, technology, and strategic consulting to build connected brands.

What you will do

• Support Mazda’s enterprise Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, media activation, and data engineering.
• Translate business priorities into use cases, requirements, workstream plans, roadmap inputs, governance standards, and build-versus-buy recommendations.
• Support Adobe Experience Platform and Real-Time CDP strategy, including audience frameworks, segmentation, suppression logic, activation requirements, and measurement.
• Develop enterprise taxonomy and governance across Claravine, Adobe platforms, Salesforce Marketing Cloud, media platforms, WPP Open, Domo, and reporting tools.
• Coordinate Mazda, hirify.global, WPP, Adobe, Salesforce, and other ecosystem partners while facilitating workshops, roadmap reviews, and executive alignment sessions.
• Connect platform activity to business outcomes and support value-realization narratives, roadmap funding, and team capability development.

Requirements

• Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field.
• 6+ years of experience in technology strategy, Martech strategy, digital transformation, business analysis, consulting, or enterprise platform delivery.
• Experience shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
• Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
• Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud.
• Experience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations.
• Ability to support cross-functional or multi-partner programs, facilitate working sessions, influence stakeholders, and communicate complex technology considerations clearly.
• Excellent written and verbal communication skills for business-facing materials.

Nice to have

• Experience in automotive, retail, financial services, or another multi-tier, data-intensive industry.
• Experience with Mazda, MNAO, or automotive manufacturer and dealer ecosystem operating models.
• Adobe certification or equivalent expertise across AEP, RT-CDP, AJO, CJA, AEM, or Adobe Target.
• Experience with Claravine, Domo, TransUnion, LiveRamp, The Trade Desk, DV360, Meta, Google Ads, Salesforce CRM, or WPP Open.
• Experience designing taxonomy councils, governance models, change management processes, and platform adoption frameworks.
• Working knowledge of privacy, consent, profile stitching, deletion chains, and audience activation.
• Experience with content supply chain or creative automation platforms such as Adobe Workfront, GenStudio, Frame.io, Bynder, or Brandfolder.
• Advanced degree in a related field.

Culture & Benefits

• Hybrid work model with teams in the office an average of four days per week.
• Travel to Mazda and key partner locations may be required.
• Competitive benefits package.
• hirify.global promotes creativity, collaboration, connection, respect, equal opportunity, and workplace inclusion.
• Accommodations or flexibility can be discussed during the interview process.