Director, Audience & Connections Strategy

Location: Remote in most states within the United States, with some exclusions; office hubs in Los Angeles and New York. Immigration sponsorship is not available, and US work authorization is required.

Salary: $118,000–$130,000 annually, plus benefits and an annual performance bonus.

Company

hirify.global is a digital marketing agency expanding its teams and developing integrated marketing strategies for brands.

What you will do

• Develop connections strategies across paid, owned, and earned channels for assigned clients.
• Conduct category, cultural, consumer, audience, and competitive research to identify actionable insights.
• Create consumer journeys that map paths to purchase and key moments of influence across channels.
• Advise clients on media investment decisions and present strategic recommendations to senior stakeholders.
• Collaborate with media, data, account, and creative teams to align strategic guidance with campaign objectives.
• Define measurement frameworks focused on meaningful business outcomes, lead strategy for new business pitches, and contribute to thought leadership.

Requirements

• 6–8 years of experience in consumer insights, connections strategy, or a related field within an advertising or media agency environment.
• Deep expertise using audience and competitive intelligence tools including GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb.
• Success partnering with integrated media teams on strategies across traditional and digital channels.
• Ability to cultivate client partnerships, drive collaboration and trust, and maintain strategic alignment.
• Experience supporting new business pitches and collaborating closely with media strategy.
• Experience presenting strategic recommendations to senior client stakeholders and internal leadership.
• Deep understanding of digital, social, programmatic, and traditional media channels, as well as media planning, research, and measurement methodologies.
• Strong analytical, communication, and presentation skills; experience identifying meaningful patterns, developing consumer journey frameworks, and creating campaign platforms.
• Working knowledge of AI tools and ability to design creative prompts for ideation and framework development, with a strategic and consumer-centric mindset.

Culture & Benefits

• Remote-first culture with work-from-anywhere options and flexible schedules.
• Unlimited PTO and an extended winter holiday break.
• 100% paid parental leave.
• 401(k) matching and medical, dental, vision, life, pet, and disability insurance.
• Annual Class Pass credits and access to office hubs for learning, events, and in-person collaboration.