Demand Generation Manager (B2B SaaS)

Location: Remote in the United States, including California, Colorado, Florida, Massachusetts, New York, New Jersey, Ohio, Oregon, Pennsylvania, Texas, Utah, and Washington; also available in the UK, Singapore, and Canada. Some roles may be hybrid. Offices are located in San Francisco, San Mateo, and London, with flex seating in New York and other areas.

Salary: $120,000–$150,000 annual base salary for the New York and California locations, plus equity and benefits.

Company

hirify.global is a Series C, venture-backed B2B SaaS company providing an AI-powered lifecycle marketing engine for B2C app companies.

What you will do

• Develop integrated campaigns that generate qualified leads and pipeline by defining target audiences, campaign strategies, and plans aligned with business goals.
• Coordinate campaign goals, timelines, and execution across paid media, content, lifecycle, events, and marketing operations.
• Run the webinar program end-to-end, including topic and speaker selection, registration and attendance growth, and follow-up.
• Build direct mail campaigns and coordinated SDR and sales outreach to generate qualified meetings and pipeline.
• Build and test the ABM program with sales, including target-account alignment and coordinated campaigns.
• Define campaign metrics, report on MQLs, SQLs, and pipeline, create follow-up messaging, and recommend improvements based on results.

Requirements

• 4+ years of demand-generation experience in B2B SaaS.
• Care for quality from ad copy through internal communications.
• Proven ability to balance strategy and execution with measurable outcomes.
• Ability to move quickly, make sound decisions in ambiguous environments, and adapt as priorities evolve.
• Ability to use CRM and marketing-automation data to understand funnel performance, identify gaps, and recommend improvements.
• Strong cross-functional collaboration skills with experience working with marketing and sales.
• Proactive, can-do approach and willingness to take on challenges without clear direction.
• Fluency using AI tools for research, drafting, and iteration while maintaining strong judgment and a high quality bar.

Culture & Benefits

• Remote work is the default option in supported locations, with some roles designated as hybrid.
• Comprehensive and inclusive benefits and a competitive equity program.
• Culture emphasizing collaboration, ownership, personal growth, accountability, empathy, proactiveness, urgency, and continuous learning.
• Hiring in Singapore and Canada is supported through local EOR partners.