Demand Generation Manager (Fintech)

Location: Flexible work from home, an office, or another comfortable and productive location.

Company

hirify.global is a payments company combining PayIns and PayOuts in a global platform for B2B payment use cases across e-commerce, travel, ticketing, insurance, loyalty, media, and advertising.

What you will do

• Own integrated demand generation programs across paid and organic digital, content syndication, retargeting, email, website, SEO, and AEO.
• Execute HubSpot campaigns hands-on, including emails, landing pages, lists, segmentation, workflows, automation, lead nurture, reporting, and campaign setup.
• Develop quarterly campaign themes and content calendars with Marketing and Product Marketing stakeholders, then activate content across demand generation channels.
• Manage agencies, website contractors, vendors, priorities, performance, and investment based on pipeline contribution and ROI.
• Improve lead nurture, database activation, and conversion from initial engagement through MQL, SAL, and pipeline; support event, field marketing, SDR, and account-based campaigns.
• Track funnel conversion, pipeline contribution, and ROI with Head of Marketing and Rev Ops, using performance insights to optimize campaigns, channels, audiences, and investment.

Requirements

• 5+ years of B2B demand generation, growth marketing, or integrated marketing experience.
• Demonstrated experience generating qualified leads and measurable sales pipeline.
• Strong hands-on HubSpot experience, including Marketing Hub, email, workflows, lists and segmentation, campaigns, automation, and reporting.
• Experience across paid and organic digital, SEO/AEO, email marketing, website optimization, content syndication, and nurture programs.
• Experience managing agencies, contractors, and marketing vendors.
• Strong understanding of marketing funnels, lead management, attribution, conversion, and pipeline reporting.
• Working knowledge of account-based marketing strategies and targeted campaign execution.
• Strong analytical skills and the ability to translate performance data into actionable recommendations.

Nice to have

• Experience in B2B SaaS, fintech, payments, or another complex B2B environment.

Culture & Benefits

• Flexible work from home, an office, or another productive location.
• Unlimited PTO.
• 401(k) plan with immediate entry and company match.
• Medical, dental, and vision insurance, plus company-paid life and AD&D insurance.
• Autonomy, responsibility, and career growth opportunities at a scale-up company.
• Employee-focused, customer-focused culture built around open communication and collaboration.