Product Marketing Manager (FinTech)

Location: Sabadell, Spain

Company

hirify.global provides electronic document exchange and e-invoicing solutions through scalable digital platforms adapted to country-specific regulations.

What you will do

• Align Product, Sales, and Marketing teams on product roadmaps, market feedback, and go-to-market execution.
• Define and refine positioning, messaging, value propositions, and ideal customer profiles for freelancers, SMEs, large corporations, and SaaS developers.
• Plan, execute, and monitor product launches and market expansion campaigns as countries introduce mandatory B2B e-invoicing requirements.
• Maintain internal product and market knowledge covering product capabilities, competitor comparisons, regulatory requirements, and battlecards.
• Monitor global e-invoicing regulations and analyze competitor commercial operations and product features.
• Create product sheets, battlecards, website copy, user guides, and educational product-focused blog content.

Requirements

• 3+ years of experience in Product Marketing, preferably in B2B SaaS, FinTech, or RegTech.
• Ability to translate complex technical features, including machine-to-machine connectivity and API architectures, into clear, benefit-driven messaging.
• Analytical mindset with the ability to work with market data, pricing models, and user behavior metrics.
• Curiosity and willingness to continue learning about the industry.
• Fluent English, Spanish, and Catalan required.

Nice to have

• Experience with e-invoicing, ERP integrations, or financial software.
• Knowledge of Peppol, UBL, or CII.

Culture & Benefits

• Cross-functional role at the intersection of Product, Sales, and Marketing.
• Opportunity to shape product marketing during the global transition to mandatory electronic invoicing.