CRM Manager (Fintech)

Location: Remote roles available in Denmark, Finland, Latvia, Lithuania, the Netherlands, Spain, or Tallinn, Estonia.

Company

hirify.global is a financial technology company building digital lending and investing products for customers across Europe.

What you will do

• Build, QA, and run Braze customer journeys across applications, onboarding, repeat loans, add-ons, reactivation, and payment difficulty.
• Design situation-based journeys with appropriate triggers, timing, cadence, channels, fallbacks, stop rules, and handovers.
• Build holdout or control groups into journeys and report results through signed loans, revenue, and arrears.
• Size opportunities in loans and euros, prioritise work by value, and migrate legacy communications into Braze.
• Manage compliance and risk suppression, including consent, message classification, and Legal and Risk reviews before launch.
• Validate events and attributes, resolve data-driven journey issues, escalate upstream problems, and coordinate clean handovers with CRM Managers and partner teams.

Requirements

• 5+ years of hands-on experience in CRM or lifecycle marketing. Lending, fintech, or recurring-revenue experience is optional.
• Hands-on production experience with Braze or a comparable platform such as Iterable, Customer.io, or Salesforce Marketing Cloud, including journeys, segmentation, event and API triggers, dynamic content, and QA; agency-only experience is insufficient.
• Experience designing customer-situation-based journeys for different lifecycle stages.
• Ability to design holdout-based experiments, interpret business outcomes instead of only open rates, and pull data using SQL or a product analytics tool.
• Commercial judgement to estimate the value of improvements in loans and euros and decide what to build first.
• Sound compliance judgement covering transactional and promotional messages, consent, and responsible treatment of customers in a credit business.
• Strong data-checking and root-cause problem-solving habits.
• Working expertise in email, SMS, and WhatsApp, with modular, localisable content for several markets.
• Experience using AI to speed up QA and analysis, with judgement about when its output cannot be trusted; high ownership and a bias to action when working with Product, Engineering, Legal, and Risk.

Culture & Benefits

• Five weeks of vacation and private healthcare compensation.
• Hobby grant and mental healthcare support.
• Share options and a competitive benefits package.
• Professional development opportunities with an allocated learning budget.

Hiring process

• Recruiter interview followed by meetings with the CMO, CEO, and Chief of People.
• Home task, personality assessment, and logic assessment through Alva Labs.
• Bar Raiser interview before the final hiring decision.