Senior CRM Manager (Fintech)

Location: Remote within UTC -1 to UTC +3 time zones; listed locations are London, Belfast, Dublin, and Madrid.

Company

hirify.global is a fintech company providing customer-centric financing and financial inclusion products across African markets.

What you will do

• Own reactivation and upgrade campaigns for the Repeat Phones growth pod in CleverTap.
• Work with the Digital Lending lead to understand cash-loan growth before taking primary responsibility for the pod.
• Build and run multi-channel campaigns across WhatsApp, SMS, push, and in-app messaging.
• Track funnel performance, identify drop-off points, and influence reactivation, upgrade, approval-to-disbursement, loan-volume, ROI, and payback metrics.
• Run structured experiments across creative, audience, incentives, and timing, documenting successful approaches as playbooks.
• Move into the Lifecycle pod full-time in the second half of next year and report to the Lifecycle CRM Lead.

Requirements

• 5+ years of experience in growth, performance, or lifecycle marketing, ideally in fintech, telecommunications, or e-commerce.
• Demonstrated ownership of campaign or pod outcomes, rather than participation alone.
• Hands-on fluency with CRM platforms such as CleverTap, Braze, or similar.
• Ability to read funnels and cohorts, identify what is working, and make decisions on where to focus growth efforts.
• Strong interest in progressing toward pod leadership and owning a growth pod.
• Comfort working across two pods and transitioning into a third amid ambiguity.
• Strong presence and ability to build trust with senior leads across different pods.

Culture & Benefits

• Fully remote work with flexible working arrangements.
• Collaboration with diverse teams across the UK, Europe, and Africa.
• Professional development programmes, coaching partnerships, and on-the-job training.
• Family-friendly policies, well-being support, and career growth opportunities.
• Applications are reviewed on a rolling basis, and the vacancy may close early.
• Successful applicants undergo pre-employment checks covering criminal records, identity, academic qualifications, employment dates, and references.