CRM Marketing Manager (AI)

Location: Barcelona, Spain; hybrid work with office attendance approximately twice per week.

Company

hirify.global operates sustainable online marketplace ecosystems for cars, homes, jobs, and secondhand goods across multiple brands, markets, and categories.

What you will do

• Deliver CRM messages and campaigns across email, push notifications, and in-product channels based on category requirements and CRM standards.
• Design, launch, and improve automated lifecycle journeys for sellers, buyers, and relevant professional users to support acquisition, activation, and retention.
• Grow the consented and reachable contact base while escalating consent and data-quality gaps to the CRM function head.
• Design and analyse in-channel and incrementality tests, explain business impact, and scale proven solutions across markets.
• Set weekly priorities with the category Strategy, Planning and Operations Lead and report results against category outcomes.
• Develop reusable CRM motions and shape requirements for new CRM channels and capabilities with the MarTech team.

Requirements

• 4–6 years of marketing experience, including hands-on CRM, lifecycle, engagement, or retention experience in a digital platform or marketplace.
• Experience in classifieds, e-commerce, or other multi-sided marketplaces.
• Experience building and running automated journeys in a CRM or marketing automation platform across email, push, and in-product channels, from segmentation through reporting.
• Experience with Braze or an equivalent platform and with technology and product teams on implementation projects.
• Data-driven approach to designing tests, interpreting results, and explaining business impact through analysis.
• User-centric approach to turning insights into end-to-end consumer journeys.
• Comfort building new solutions and working in a matrix with a high degree of ambiguity.
• Use of AI in day-to-day CRM work, including drafting and localising copy, building segments, personalising journeys, and accelerating analysis.
• Fluent business English for collaboration with colleagues across several countries.
• Based in Barcelona.

Culture & Benefits

• Hybrid work arrangement.
• Competitive salary and an annual bonus of 15%.
• Training and conference budget.
• Health insurance through Cigna.
• High degree of autonomy and an empowerment-focused working environment.
• Culture centred on courage, commitment to outcomes, collaboration, customer focus, and trust.