Senior Product Marketing Manager (AI)

Location: Republic of Ireland (Remote); additional remote locations include Canada, Germany, Spain, Sweden, the UK, and the USA.

Base compensation in Ireland: EUR 104,000–124,800 annually, plus Restricted Stock Units.

Company

hirify.global develops Grafana Cloud, a managed observability platform built on open source and open standards for unified visibility across infrastructure and telemetry.

What you will do

• Define product value, messaging, competitive positioning, and go-to-market strategy with product managers.
• Partner with product management, engineering, and go-to-market teams to create reference architectures, implementation guides, product information, and sales enablement materials.
• Own customer lifecycle campaigns covering competitive positioning, retention, upsell, and cross-sell.
• Conduct market and customer research to identify pain points, competition, and opportunities.
• Teach go-to-market and sales teams about product capabilities and value, and deliver training and enablement.
• Develop tactical materials including blogs, webinar outlines, video scripts, and AI-forward product marketing tools and workflows.

Requirements

• 4+ years of relevant experience in product marketing, solutions marketing, or product management.
• Experience marketing and selling to a technical audience.
• Passion for open source, cloud native, and infrastructure technologies.
• Ability to drive complex projects efficiently from start to finish.
• Ability to clearly communicate the value of technical products to customers and sellers.
• Experience leading product or feature launches autonomously and as part of a team.
• Experience using AI tools such as ChatGPT and Claude to automate messaging and workflows.
• Comfort working with varied internal and external stakeholders in complicated processes.
• Strong product and technical curiosity that translates into clear packaging, positioning, and messaging.
• Quantitative analytical skills for campaign performance, lifecycle metrics, and data-driven recommendations.
• Exceptional writing and communication skills, with a strong record of executing and delivering impact.

Culture & Benefits

• 100% remote work with a global culture and team members across 40+ countries.
• Autonomy, transparent communication, high trust, and an innovation-driven environment.
• Open-source values, empowered teams, approachable leadership, and career growth pathways.
• In-person onboarding for new employees.
• 30 days of annual leave per year, including 3 Grafana Shutdown Days, subject to local legislation.
• RSUs included in all roles.