Senior Product Marketing Manager, Enterprise (Higher Education)

Location: Remote within the United States; applicants must be authorized to work for any employer in the United States; up to 25% travel required annually.

Salary: $95,000–$105,000 annually, plus potential annual bonus and benefits.

Company

hirify.global creates digital education solutions and services for students, educators, and institutions worldwide.

What you will do

• Lead go-to-market strategy and launches for Enterprise higher-education solutions, services, and capabilities.
• Develop positioning and messaging aligned with sales and customer journeys, and partner with Demand Generation to reach target audiences.
• Gather customer, prospect, and sales insights to inform product strategy, positioning, and priorities.
• Partner with Sales and Customer Success on adoption, retention, satisfaction, and expansion strategies.
• Create sales tools, training materials, campaign playbooks, and lead follow-up resources.
• Lead presentations, workshops, events, competitive intelligence, market analysis, and ongoing optimization of marketing and sales strategies.

Requirements

• Bachelor’s degree.
• At least 4 years of client-facing marketing and/or sales experience, preferably in education and/or technology.
• Strong understanding of emerging marketing trends, technologies, especially Salesforce, and integration strategies.
• Ability to prioritize and execute product marketing objectives that grow market share, strengthen retention and expansion, and drive revenue.
• Experience managing virtual and/or live events and delivering compelling internal and external presentations.
• Ability to make data-informed decisions and track ROI, with strong analytical and critical-thinking skills.
• Excellent verbal and written communication skills; resourceful, proactive, self-directed, and able to take ownership.
• Proficiency in Microsoft Office, Salesforce, Asana, Qualtrics or survey builders, and Teams.
• Ability to meet deadlines and occasionally deliver projects on short timelines.

Nice to have

• Product and enterprise marketing experience in EdTech SaaS.

Culture & Benefits

• Remote work within the United States with up to 25% annual travel.
• Potential annual bonus plan and a range of medical and other benefits, depending on the position offered.
• Collaborative environment focused on building education solutions and lifelong learning.