product marketingsales enablementb2b saascompetitive intelligencego to marketcross sellpositioningpricing and packaging
Вакансия из Hirify Global, списка международных tech-компаний Для мэтча и отклика нужен Plus
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Зарплата и рынок
Мало
$110к-145к/год
$150к$170кмедиана$200к
По похожим ролям (50) ~ $170к/год
На СНГ рынке: $3.5к/мес ($2.4к - $4к)
75
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Зона ответственности четко охватывает позиционирование, запуски и поддержку продаж, а также создание функции продуктового маркетинга; при этом специализация на ПО для ассоциаций может ограничить переносимость опыта в другие сферы.
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Ниже рынкаУзкая специализацияЧеткая зона ответственностиСоздание направленияРазвитие и обучение
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Мэтч & Сопровод
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Описание вакансии
Текст:
Hirify AI/Оригинал
TL;DR
Product Marketing Manager (SaaS): Building and leading product marketing for a portfolio of association and event technology solutions with an accent on positioning, competitive differentiation, sales enablement, and go-to-market planning. Focus on translating technical capabilities into business-value narratives, coordinating cross-functional launches, and measuring adoption, win rates, and cross-sell growth.
Location: United States (Remote); hybrid remote work is offered.
Salary: $110,000–$145,000 per year, with bonuses eligible for applicable positions.
Company
hirify.global is a global software company providing association, membership, nonprofit, event, learning management, and application and review solutions.
What you will do
Build and lead product marketing for ASI’s portfolio of association and event technology platforms, including iMIS, OpenWater, TopClass, and Clowder.
Develop positioning, value propositions, buyer personas, messaging architecture, and a coherent portfolio narrative that supports cross-product value and integrated customer workflows.
Own go-to-market planning for major launches and releases, including messaging, enablement, adoption communications, and launch measurement.
Create competitive intelligence and win/loss feedback loops that inform product strategy, sales positioning, and roadmap investment decisions.
Partner with Sales and Customer Success on battlecards, demos, product narratives, expansion plays, and customer-facing enablement.
Work with Product, Finance, Sales, and Marketing on pricing and packaging research, commercialization plans, success metrics, and future product marketing team needs.
Requirements
8+ years of B2B SaaS product marketing experience, including leadership of positioning, launches, and sales enablement for complex software.
Experience marketing multi-product portfolios, enterprise platforms, or solutions sold to multiple buyer personas.
Ability to translate technical capabilities into differentiated business-value narratives.
Strong analytical skills in segmentation, competitive research, pricing and packaging, and win/loss analysis.
Exceptional executive communication, writing, storytelling, and cross-functional leadership skills.
Experience in association technology, nonprofit, membership, events, learning management, or vertical SaaS.
Experience building Product Marketing capability from an early stage.
Experience supporting partner ecosystems and cross-sell motions in a multi-product portfolio.
Culture & Benefits
Employee-first culture focused on collaboration, continuous improvement, new ideas, and positive change.
Hybrid remote work.
Paid time off, medical, dental, and vision insurance.
Life and AD&D insurance, Flexible Spending Account, Healthcare Savings Account, wellness benefits, and a 401k retirement plan with discretionary match.
Professional growth and development opportunities, volunteer time off, study leave, and an Employee Assistance Program.
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