Product Marketing Manager (B2B SaaS)

Location: Remote, Ottawa, Ontario, Canada

Base annual pay: CAD $110,000–$120,000, plus performance-based discretionary bonuses and variable pay plans for some positions.

Company

Wiser is a market intelligence platform that combines real-time data with category-specific expertise to help brands and retailers optimize pricing, promotions, assortment, availability, compliance, and other ecommerce decisions.

What you will do

• Own product marketing across Wiser’s products, including positioning, messaging, launches, and competitive intelligence.
• Build the product-led growth motion from early experiments through a full trial and self-serve program across three core products.
• Own the PLG funnel, set targets with leadership, and report on signups, activation, trial-to-paid conversion, and trial-sourced pipeline.
• Design trial and onboarding experiences, including onboarding emails, in-product prompts, experiments, and product-qualified lead handoffs to Sales.
• Equip Sales with battlecards, talk tracks, demo stories, lead qualification criteria, and current trial context.
• Partner with Demand Generation and Product on campaign messaging, events, customer insights, usage data, win/loss analysis, and roadmap input.

Requirements

• 5+ years of product marketing experience, ideally in B2B SaaS, owning positioning, messaging, and go-to-market strategy.
• Proven experience building or scaling a product-led growth motion, including trial programs and self-serve funnels.
• Experience owning funnel metrics end to end and reporting signups, activation, trial-to-paid conversion, and pipeline results to leadership.
• Experience writing onboarding communications and in-product messaging that drive user activation.
• Experience partnering with Sales on enablement, including battlecards, talk tracks, demo content, and lead qualification criteria.
• Experience collaborating with Demand Generation on campaign strategy and messaging.
• Hands-on experience with HubSpot, Mixpanel, and Zapier.
• Strong analytical skills and the ability to design, run, and interpret experiments across pages, emails, and offers.
• Excellent written and verbal communication skills, strong storytelling ability, self-direction, and intellectual curiosity.
• Bachelor’s degree required; the degree does not need to be in a technical field.

Nice to have

• Experience planning or supporting event and conference presence.

Culture & Benefits

• Remote work is available for the role.
• Performance-based discretionary bonuses and variable pay plans are available for some positions.
• Pay considers relevant experience, education, qualifications, geographical differentials, and equity with current staff.
• Accommodation is available for candidates who need support during the application process.
• The company provides an equal opportunity work environment free from discrimination, harassment, and retaliation.