Marketing Manager (B2B)

Location: Remote within the United States; applicants must be authorized to work for any employer in the United States.

Salary: $82,000–$107,000 USD annually, plus a possible annual bonus and benefits.

Company

hirify.global creates digital learning tools and platforms for education, including professional medical and SciTech products.

What you will do

• Execute B2B field marketing activities across the United States and Canada, including tradeshows, university roadshows, institutional open days, and professional association events.
• Partner with North America Sales on target accounts, campaign execution, MQL handoffs, lead follow-up, and sales enablement materials.
• Build and activate multi-channel campaigns, email programs, paid media, landing pages, and digital content using Marketo.
• Monitor campaign performance with Adobe Analytics or equivalent tools and produce KPI reports.
• Coordinate agencies, vendors, internal stakeholders, marketing assets, project timelines, and campaign budgets.
• Use campaign insights and performance data to optimize marketing activations and support pipeline growth.

Requirements

• 3–5 years of B2B marketing experience, ideally in education, healthcare, publishing, or a related sector.
• Hands-on experience executing multi-channel campaigns from brief through delivery.
• Experience delivering field marketing events, on-campus activations, tradeshows, and other in-person marketing activities.
• Proficiency in Marketo or an equivalent marketing automation platform.
• Working knowledge of Salesforce CRM, lead tracking, MQL management, and activity reporting.
• Experience using Adobe Analytics, Google Analytics, or equivalent tools for campaign performance reporting.
• Strong Excel skills for data analysis, manipulation, and reporting; proficiency in PowerPoint and Microsoft Office.
• Familiarity with project management tools such as Asana or equivalent platforms, campaign tracking, analytics, and performance metrics.
• Strong project management, organization, communication, ownership, attention to detail, creativity, flexibility, and customer-first collaboration skills; degree-level education or equivalent.

Nice to have

• Experience with Salesforce CRM for lead tracking, MQL management, and activity reporting.
• Experience coordinating agencies, vendors, and internal stakeholders.
• AI fluency and interest in using AI agents and automated workflows to improve marketing execution and efficiency.

Culture & Benefits

• Remote position supporting North American marketing activity.
• Medical and/or other benefits may be included depending on the position.
• A possible annual bonus plan is available as part of the compensation package.
• Work involves collaboration across Marketing, Sales, agencies, and external partners with a customer-first approach.

Hiring process

• hirify.global uses an automated employment decision tool to recommend candidates based on similar skills; candidates may select “Opt-Out” to request an alternative screening process.
• Recruiters use hirify.global email domains ending in @mheducation.com or @careers.mheducation.com and/or the iCIMS applicant tracking system.