Marketing Manager (Healthcare Events)

Location: Fort Lauderdale, Florida, United States. Office-based with at least three in-person days per week, 20–30% travel, and on-site presence required during WHX Miami and CPHI Americas events. Evening and weekend work may be required during critical launches and events.

Salary: $73,000–$85,000 per year, based on experience.

Company

hirify.global creates global platforms for industries to trade, innovate, and grow through large-scale live and on-demand B2B events, data, digital content, and online marketplaces.

What you will do

• Develop and execute annual marketing plans for WHX Miami and CPHI Americas, aligned with revenue objectives, KPIs, budgets, and ROI targets.
• Lead digital marketing, website management, SEO/SEM, email, social media, content, marketing automation, and lead-nurturing campaigns.
• Design integrated digital, print, and experiential campaigns for exhibitor recruitment, attendee acquisition, registration, and brand awareness across US and LATAM markets.
• Manage event positioning, messaging, collateral, public relations, media outreach, signage, event apps, push notifications, and on-site activations.
• Collaborate with sales, conference programming, operations, international teams, advisory boards, industry partners, agencies, vendors, and contractors.
• Track website traffic, leads, conversion rates, attribution, registration trends, campaign performance, and ROI using CRM and marketing automation platforms; conduct post-event analysis.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5–7 years of marketing experience, preferably in B2B events, tradeshows, or the healthcare/pharmaceutical industry.
• Proven experience developing and executing successful multi-channel marketing campaigns, managing marketing budgets, and demonstrating ROI.
• Proficiency with digital marketing tools including Google Analytics, Google Ads, LinkedIn Campaign Manager, SEO, SEM, email marketing, and social media.
• Experience with CRM systems, particularly Salesforce, and marketing automation platforms such as HubSpot or Eloqua.
• Proficiency in Microsoft Office Suite and experience with event management platforms and registration systems.
• Understanding of healthcare supplies, medical devices, and/or pharmaceutical industries; US and LATAM healthcare markets; B2B marketing strategies; buyer personas; and marketing communications compliance.
• Excellent written and verbal communication, project management, analytical, problem-solving, organizational, interpersonal, and stakeholder-management skills.
• Ability to manage multiple priorities, balance strategic planning with tactical execution, collaborate cross-functionally, work independently, and adapt in a fast-paced environment.

Nice to have

• Bilingual English/Spanish or English/Portuguese.
• Experience marketing events in LATAM markets or in pharmaceutical, medical device, or healthcare services marketing.
• Professional marketing certifications such as Google Analytics, HubSpot, or Digital Marketing Institute.
• Experience with account-based marketing strategies and knowledge of marketing attribution models and advanced analytics.
• Familiarity with Adobe Creative Suite.

Culture & Benefits

• Hybrid flexibility with in-person collaboration three days per week or more and the option to work remotely at other times.
• 15 days of paid time off, increasing to 20 days after three years and 25 days after six years, plus 10 national holidays and birthday leave.
• Up to four weeks of work-from-almost-anywhere time per year.
• 401(k) match, health, vision and dental insurance, parental leave, and an employee share purchase plan with at least a 15% discount.
• Training, mentoring, LinkedIn Learning access, internal career opportunities, volunteer time with charity matching, wellbeing support, and employee communities.

Hiring process

• Reasonable adjustments or accommodations can be requested during the hiring process or for the advertised position.
• Applications are welcomed from candidates who meet most, but not necessarily all, listed qualifications.