Associate Manager, Events and Field Marketing

Location: Remote; candidates must be currently physically located in Canada and able to travel within Canada and the United States as required. Approximately 25% travel within the United States.

Salary: $70,000–$97,600 CAD annually.

Company

hirify.global is a consumer intelligence company providing retail insights, analytics, and data-driven platforms across more than 100 markets.

What you will do

• Develop event marketing plans covering target audiences, messaging, customer experiences, and commercial outcomes.
• Write invitations, promotional emails, and follow-up communications; build emails and landing pages; and coordinate digital and social promotion.
• Partner with Sales on priority accounts, contacts, meeting goals, and customer outreach resources.
• Deliver on-site activations and coordinate event logistics with Marketing Operations.
• Execute post-event campaigns, connect attendee interests with relevant content and meetings, and coordinate lead capture, qualification, and routing.
• Monitor engagement, lead quality, follow-up, and pipeline contribution, using performance data to improve future programs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Typically 3+ years of relevant B2B marketing experience in event marketing, field marketing, customer marketing, or demand generation.
• Experience developing and executing marketing programs within agreed priorities and resources.
• Strong writing skills and hands-on experience building emails and landing pages.
• Experience partnering with Sales on customer outreach and engagement.
• Strong project management skills with the ability to manage overlapping timelines and stakeholders.
• Ability to interpret performance data and recommend practical improvements.
• Must be currently physically located in Canada and able to travel within Canada and the United States as required.

Nice to have

• Experience delivering on-site B2B event activations or targeted customer programs.
• Experience with email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics, or Pardot.
• Experience with CRM and event platforms for lead tracking and reporting.

Culture & Benefits

• Remote and flexible working environment.
• Volunteer time off and Employee Assistance Program.
• LinkedIn Learning access.
• Approximately 25% travel within the United States is required.
• AI tools may be used during recruitment, with human oversight and final hiring decisions made by humans.