Senior Director, Demand Generation & ABM

Location: Hybrid schedule based in Lehi, Utah, US.

Company

hirify.global works with commerce platforms and marketplaces including Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre.

What you will do

• Build and scale a signal-based, full-funnel demand generation and ABM engine from target account identification through awareness, engagement, conversion, and post-sale expansion.
• Coordinate paid media, outbound, content, events, lifecycle marketing, and AI-powered tactics into one cohesive demand motion.
• Own the ideal customer profile, target account universe, lead scoring model, and always-on nurture programs across channels.
• Partner with Sales, RevOps, Product, Finance, and the CMO on sales alignment, go-to-market strategy, attribution, and department budget management.
• Measure marketing-sourced and marketing-influenced bookings, pipeline velocity, win rates, expansion revenue, attribution accuracy, and lifecycle engagement.
• Lead paid media, demand, integrated marketing, and lifecycle marketing managers, while developing an autonomous AI layer and partnering with Marketing Technology leadership.

Requirements

• 15+ years of experience in digital and demand marketing, including 8+ years leading strategy and teams.
• Proven experience scaling paid media programs profitably and managing multi-million-dollar budgets across multiple channels.
• Experience developing multi-channel campaigns across email, content, events, outbound, and ABM for complex, multi-stakeholder buying committees.
• Proven experience developing lead scoring and lifecycle/nurture programs and driving pipeline velocity.
• Strong experience with marketing analytics, attribution, and data-driven budget management.
• Experience with Salesforce, Marketo, and BI/reporting platforms, including building and validating lead scoring models.
• Experience applying AI and machine learning to marketing, including campaign optimization, personalization, predictive targeting, and creative production.
• Proven experience partnering with Sales, RevOps, Product, and Finance, including shared ownership of marketing budgets and go-to-market strategy.
• Prior accountability for marketing efficiency, ROI, and/or marketing-sourced and influenced pipeline.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

Culture & Benefits

• Open-minded, improvement-focused culture that values new ideas, innovation, and realistic goal setting.
• Data-driven decision-making with ongoing measurement of outcomes.
• Partner-focused collaboration, constructive feedback, and accountable delivery.
• Team-oriented environment that values initiative, contribution, and accountability.
• Hybrid work arrangement based in Lehi, Utah.

Hiring process

• Initial phone interview with the talent acquisition team.
• Video interview with the hiring manager, followed by an onsite panel interview with department leaders.
• Professional reference checks, executive review, and offer.