Demand Generation Manager (AI)

Location: USA — Remote

Base salary: $155,000–$190,000 in San Francisco, NYC, and Seattle; $145,000–$175,000 elsewhere in the U.S. Equity and bonus offered; benefits are not included in the base salary.

Company

Deepgram provides real-time speech-to-text, text-to-speech, and voice-agent APIs and self-hosted software for developers and organizations building voice products.

What you will do

• Run product launches as integrated campaigns across paid digital, email, content, web, events, SDR outreach, and partner channels.
• Build reusable launch templates, integrated campaign playbooks, cross-functional calendars, and intake processes.
• Run always-on ABX programs for priority verticals and named enterprise accounts using vertical narratives, customer proof, and competitive plays.
• Coordinate pre-event, onsite, and post-event campaigns with Events & Field Marketing, including AWS re:Invent and Deepgram events.
• Co-design SDR sequences, talk tracks, and proof steps, and run partner campaigns with AWS, Twilio, and NVIDIA, including MDF-funded programs.
• Set campaign KPIs, report weekly, run retrospectives, and connect activity to pipeline from first touch through closed deal with Marketing Operations.

Requirements

• Typically 5–7 years of experience in B2B marketing, including several years running integrated, ABM/ABX, or demand generation campaigns at a fast-growing technical company in dev tools, cloud, data infrastructure, or AI, or equivalent demonstrated experience.
• Experience taking product launches to market as integrated campaigns across multiple channels, with launch tiers, personas, and buyer journeys.
• Experience running account-based programs for enterprise buyers and demonstrating the pipeline and revenue generated.
• Ability to turn positioning into consistent stories across advertising, email, landing pages, and SDR openers, centered on buyer problems and proof.
• Hands-on experience building campaign sequences with SDR teams in Outreach or a similar tool.
• Strong knowledge of Salesforce campaign structures, including tracing partner and MDF programs from first touch to closed deal.
• Experience with HubSpot, Outreach, Salesforce, Dreamdata or a similar attribution tool, LinkedIn Ads, and Google Ads.
• Experience with hyperscaler or ISV co-marketing, including MDF programs.
• Experience marketing to contact center, healthcare, financial services, or public-sector buyers.
• Close working experience with Product Marketing on launches, value stories, and messaging; ability to create lightweight processes, maintain rigor amid changing plans, and use AI-native workflows.

Nice to have

• Experience at a fast-growing technical company in dev tools, cloud, data infrastructure, or AI, where not covered by the primary experience requirement.
• Experience with people leadership or readiness to grow into people leadership as the team expands.

Culture & Benefits

• AI use and experimentation are core expectations, including integrating advanced AI tools into everyday workflows.
• Fast-changing environment that values adaptability, continuous learning, and experimentation.
• Values include diverse perspectives, curiosity, feedback, integrity, fast decision-making, and customer focus.
• Equity and bonus are offered in addition to base salary.