Director of Paid Social (Hybrid)

Location: Hybrid role based out of Manhattan, Bethesda, or Chicago, United States. Up to four weeks of remote work per year may be available through the hirify.global Flex program.

Annual salary: $140,425–$229,600.

Company

hirify.global is a large United States auto insurer and Berkshire Hathaway company serving millions of customers across Auto, home, Specialty, and Commercial lines.

What you will do

• Own the multi-year paid social strategy, roadmap, platform mix, and budget across TikTok, Snapchat, Meta, Pinterest, and new channels.
• Lead in-house practitioners, agency partners, and an expanded influencer program covering creator sourcing, contracting, briefing, amplification, compliance, and measurement.
• Build a creative-first testing engine for platform-native short-form video and creator content, audience segmentation, targeting, personalization, bidding, and automation.
• Optimize toward completed quotes, inquiries, binds, and LTV rather than clicks or lead volume, using first-party data and conversion signals.
• Develop incrementality, conversion lift, geo, holdout, attribution, and other measurement systems with analytics, data science, technology, creative, and product marketing partners.
• Present performance insights and strategic recommendations to senior and executive leadership while coordinating with other performance marketing channels.

Requirements

• 10+ years of digital marketing experience, including significant experience leading paid social teams and managing large paid social budgets.
• Experience in a conversion-driven service business such as financial services, insurance, SaaS, or banking; CPG or physical product marketing alone is not a substitute.
• Experience leading leaders and managing a hybrid model of in-house teams and agency partners.
• Deep hands-on expertise across Meta, TikTok, Snapchat, and Pinterest, including campaign structure, bidding, automation, lead and conversion objectives, and platform audience behavior.
• Experience building or scaling influencer and creator programs, including sourcing, contracting, disclosure, compliance, paid amplification, and measurement.
• Experience running high-volume creative testing and producing platform-native content with creative teams.
• Knowledge of conversion APIs, server-side tracking, CDPs, clean rooms, tag management, social analytics, creator platforms, and data privacy.
• Experience with MMM, multi-touch attribution, incrementality, and conversion lift testing, and using measurement to change investment decisions.
• Ability to communicate with senior leadership, manage multiple priorities, navigate changing privacy signals, use AI tools such as Claude and Copilot, and lead emerging cross-functional processes.

Nice to have

• Insurance or other regulated financial services marketing experience.
• Influencer program experience in a regulated category, including disclosure and approval processes.
• Experience launching new social platforms or formats, optimizing with offline or downstream conversion data, managing multi-product portfolios, in-housing functions, or restructuring agency models.

Culture & Benefits

• Inclusive, collaborative culture focused on integrity, shared success, action, and belonging.
• Personalized development programs, training, certification assistance, mentorship, and coaching.
• 401(k) plan vested from day one with a 6% match, performance and recognition incentives, and tuition assistance.
• Mental healthcare, fertility and adoption assistance, and support for physical, mental, emotional, and financial well-being.
• hirify.global Flex provides up to four weeks of remote work per year.