Paid Media Lead

Location: Chicago, Los Angeles, New York, or San Francisco; expected to work in an office 4+ days per week under hirify.global's “default together” policy.

Salary: $121,000–$182,000 annually in Zone C, $135,000–$203,000 annually in Zone B, or $142,000–$214,000 annually in Zone A, depending on work location.

Company

hirify.global is a technology company operating hirify.globalchat, Specs Inc., Bitmoji, Saturn, and other digital services.

What you will do

• Develop paid media strategies and plans covering channels, audiences, budgets, flighting, and optimization.
• Plan, activate, manage, and optimize campaigns across Google Ads, Meta, TikTok, and LinkedIn.
• Lead paid search strategy, including keyword development, account structure, bidding, audience strategy, negative keywords, ad copy testing, and optimization.
• Manage media budgets and pacing, analyze campaign performance, and provide actionable recommendations.
• Partner with Marketing Analytics and Data Science on measurement frameworks, incrementality, attribution, and media effectiveness.
• Design testing roadmaps and collaborate with Brand, Creative, Product Marketing, Decision Sciences, and platform partners.

Requirements

• 7+ years of experience in media planning, buying, and campaign management at an agency, in-house, or both.
• Extensive hands-on experience building, managing, and optimizing campaigns in Google Ads, including Paid Search, YouTube, and PMax; Meta Ads Manager; TikTok Ads Manager; and LinkedIn Campaign Manager.
• Experience developing integrated, multi-channel media strategies and translating business objectives into actionable media plans.
• Strong understanding of paid media optimization, bidding, audience targeting, conversion tracking, attribution, and performance measurement.
• Experience managing and pacing significant budgets across multiple platforms and campaigns.
• Strong analytical skills for interpreting campaign data, diagnosing performance drivers, and making optimization recommendations.
• Ability to combine strategic thinking with hands-on execution in a fast-paced, highly cross-functional environment.

Nice to have

• Paid media experience across both B2C and B2B marketing, including B2B demand generation or lead generation.
• Experience with mobile app install and acquisition campaigns and optimization for installs, in-app actions, and downstream performance.
• Experience with Answer Engine Optimization, Generative Engine Optimization, AI search, or other emerging search and discovery channels.
• Knowledge of search engine marketing, search behavior, keyword strategy, landing-page experience, and conversion optimization.
• Experience across brand and performance media, incrementality testing, brand lift, attribution models, and marketing mix measurement.
• Experience in technology, consumer electronics, mobile, or digital media.
• Strong communication and presentation skills for explaining complex media performance to senior stakeholders.
• Resourceful approach, ability to navigate ambiguity, move quickly, and prioritize high-impact opportunities.

Culture & Benefits

• Default Together policy with office attendance expected 4+ days per week.
• Paid parental leave, comprehensive medical coverage, and emotional and mental health support programs.
• Compensation packages include eligibility for equity in the form of RSUs.
• Equal opportunity employment across protected classifications, with consideration of qualified applicants with criminal histories where required by law.