Paid Social Senior Strategist (Meta/TikTok)

Location: New York City; fully remote environment

Salary: $95,000–$115,000 per year, plus monthly RevShare opportunity and a discretionary annual performance bonus

Company

hirify.global is an independent full-funnel marketing agency in the United States, managing digital media across Commerce, Search, Social, TV, Audio, and related channels.

What you will do

• Lead full-funnel Paid Social strategy and day-to-day performance across prospecting, retargeting, and loyalty on Meta, TikTok, Pinterest, Snapchat, Reddit, and relevant LinkedIn or X channels.
• Translate executive business goals into growth plans, set expectations, explain trade-offs, and lead QBR narratives tied to revenue, CAC, and LTV.
• Partner with Creative, Analytics, Product/Bliss Point, and Client Leadership to develop integrated cross-channel plans and measurement approaches.
• Orchestrate platform automation and features, pilot innovations safely, measure results, and scale proven approaches.
• Design lift, holdout, or powered A/B tests; forecast impact and risk; and maintain reliable pixel, CAPI, event mapping, priority, UTM, and GA4 signals.
• Identify recurring waste, coach Specialist and Senior Specialist teammates, and turn successful practices into reusable playbooks.

Requirements

• 7+ years of experience managing Paid Social at scale across Meta and TikTok.
• Hands-on experience with Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, Pinterest Performance+, creative testing frameworks, audience design and signals, and basic catalog/DPA for social commerce.
• Experience with GA4 and platform analytics; ability to design tests, define success thresholds, forecast outcomes, and connect media performance to revenue, CAC, and LTV.
• Executive-ready storytelling, expectation setting, and conflict resolution skills.
• Demonstrated mentorship of P2–P3 talent.

Nice to have

• Experience with Pinterest, Snapchat, Reddit, LinkedIn, or X.

Culture & Benefits

• Ownership, accountability, innovation, precision, proof, and a high craft standard are emphasized.
• Unlimited paid time off, 20 paid holidays, and flexibility in a fully remote environment.
• Medical, dental, vision, life and disability coverage, flexible spending accounts, telemedicine, and teletherapy.
• Retirement contribution matching of up to 4% at 100%, plus equity and wellness benefits.
• Paid parental leave, including 16 weeks at full pay for birthing parents and 12 weeks for partners.
• On-demand learning, mentorship, and leadership and management development programs.