Associate Manager, Paid Influencer Marketing

Location: New York, New York, USA (Corporate Headquarters); hybrid

Base pay range: $75,000–$85,000 annually

Company

Coach is a global fashion house founded in New York in 1941 and part of hirify.global, a global house of brands.

What you will do

• Partner with North America Influencer, Global Influencer, Media, Affiliate Media, and Paid Social teams to identify and scale high-performing creator content.
• Lead recommendations for boosting, whitelisting, and paid amplification across social channels, including integration into media plans, audience strategies, testing, and optimization.
• Coordinate creator asset delivery, approvals, contracts, content rights, usage terms, timelines, and media launch requirements.
• Support influencer briefs, creator identification, talent relations, gifting initiatives, and campaign execution.
• Track paid and organic performance across reach, engagement, video completion, traffic, and conversion metrics; maintain reporting dashboards.
• Prepare post-campaign recaps with content learnings, creative best practices, and recommendations for future investment and scaling.

Requirements

• Social media experience with strong knowledge of platform best practices and content trends.
• Demonstrated program management experience, including budget tracking, reporting, and process development.
• Strong initiative, hands-on execution, comfort with ambiguity, ability to shift priorities, and experience managing multiple projects and deadlines.
• Highly collaborative approach with proven cross-functional and cross-level stakeholder experience.
• Exceptional written and verbal communication, presentation, interpersonal, organizational, and attention-to-detail skills, especially for financial and reporting accuracy.
• Creative and innovative mindset with a desire to learn and grow.
• High proficiency in PowerPoint, Excel, Word, and Microsoft Office.
• 2+ years of experience in influencer marketing, social media, paid social, or media planning.
• Understanding of creator whitelisting, boosted content, paid social advertising, and influencer content licensing.
• Familiarity with Meta, TikTok, YouTube, CreatorIQ, and emerging creator platforms.
• Strong analytical skills linking content performance to business outcomes, plus project and stakeholder management capabilities.

Culture & Benefits

• Hybrid corporate-headquarters work arrangement in New York.
• Medical, dental, and vision insurance.
• 401(k), disability insurance, commuter benefits, and tuition assistance.
• Paid paternity and maternity leave.
• Inclusive equal-opportunity workplace with a focus on equity, diversity, and employee development.